#biroandclay

[biroandclay]

Audi PB 18 e-tron - Interior much more interesting than the exterior.

[biroandclay]

Kia Ceed. Enjoying the character of the front sketch more than the real car.

[biroandclay]

BMW 8 Series Coupe. 9/10. Front grille would have looked better slim-line/understated

[biroandclay]

Alfa Romeo Stelvio Quadrifoglio - Exterior & Interior sketches. The launch photography does not sell this car well.. Sketches look cool though.

[biroandclay]

Concept vs Production: How it can all go wrong..

2012 Geneva Auto Show - Bentley EXP 9 F Concept.

+Interior. Simply stunning level of craft and luxury.

+Details - Exterior & Interior. Build quality second to none.

+Colour and materials. Whilst not my cup of tea, you can’t argue that they work. Really well.

-Exterior. What the...?! Massive, building-like, no drama, recycling of parts bin for a completely expected design proposition. Very off brand.

After much negative feedback from the press, back to the drawing board. Although the design team clearly didn’t have long - only 3 years between concept and production launch. Which means massively reduced time for exterior creation in the studio. Which explains the Bentayga.

+Interior. Again stunning.

+Details - Interior. Again quality.

+Colour and materials. Again refined.

-Exterior. Unresolved, badly proportioned, hot mess. Parts bin. Off brand.

-Details - Exterior. A product of a rushed exterior.

Look at the initial sketches (gold, purple) against the ‘production sketch’ (grey). How the character has been lost; all dynamic qualities gone. Visual interest nil.

Such a shame you have to look at the exterior before you get to experience the interior.

[biroandclay]

BMW Z4

[biroandclay]

BMW 6 Sr Gran Turismo. Not totally convinced by the side silhouette around the rear glass, but some really interesting body side surfacing in these sketches, which sadly seems to be lost in the flesh judging by photos..

[biroandclay]

BMW 8 Series Concept.