In 140 BC the Phoenician village called "Biruta" was destroyed by Diodotus Tryphon in his contest with Antiochus VII Sidetes for the throne of the Macedonian Seleucid monarchy. Later it was soon rebuilt on a more conventional Hellenistic plan and renamed Laodicea in Phoenicia (Greek: Λαοδίκεια ἡ ἐν Φοινίκῃ) or Laodicea in Canaan in honor of a Seleucid Laodice. The city was conquered by the Romans of Pompey in 64 BC and renamed "Berytus", as a reference to the name of the old original phoenician port-village. The city was assimilated into the Roman Empire, veteran soldiers were sent there, and large building projects were undertaken. Berytus was considered the most Roman city in the eastern provinces of the Roman Empire.[5] It was one of four Roman colonies in the Syria-Phoenicia region and the only one with full Ius Italicum (meaning: exemption from imperial taxation). Its territory under Claudius reached the Bekaa valley and included Heliopolis: it was the only area mostly latin-speaking in the Syria-Phoenicia region, because settled by Roman colonists who even promoted agriculture in the fertile lands around actual Yammoune. From the 1st century BC the Bekaa valley served as a source of grain for the Roman provinces of the Levant and even for the same Rome (today the valley makes up to 40 percent of Lebanon's arable land):Roman colonists created there even a "country district" called Pagus Augustus. PHOENICIA, Berytus. Elagabalus. AD 218-222. Æ (30mm, 24.03 g, 6h). Laureate and cuirassed bust right / Tyche-Astarte standing facing, with left foot on prow, holding stylis in right hand; to right, Nike on short column, crowning her; all with tetrastyle temple. Sawaya – (but obv. die D340). Good Fine, dusty green patina. An apparently rare obverse die with bust seen from front, which Sawaya only knew of from one coin (his no. 1705). That coin features a more ornate temple with sculptural acroteria along the roofline and Cupids riding dolphins to either side of the steps.












