#besttvads

[campaignsoftheworld]

#MeriBetiStrong, Clinic Plus salutes all mothers who raise strong daughters

Clinic Plus salutes all mothers who raise strong daughters. #MeriBetiStrong It is when you raise her strong, she truly overcomes all challenges and realizes her true potential Happy Daughters Day Credits Brand: Clinic Plus Campaign: #MeriBetiStrong Production House – Good Morning Films Director: Shashanka Chaturvedi Producer: Robin D’Cruz Executive Producer: Vikram Kalra Cinematography: Satchith Paulose Music: Ashutosh Phatak Editor: Shashanka Chaturvedi Brand: Hindustan Unilever – Clinic Plus Brand Team: Deepika Bhan, Karan Goel, and Harshal Chaudhari Ogilvy Mumbai CCO Worldwide: Piyush Pandey CCO South & S.E.A: Sonal Dabral CCOs West: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak B Positive ECD and Copywriter: Anurag Agnihotri Creative Team: Anurag Agnihotri, Shahrukh Irani, Saurabh Kulkarni Chief Client Officer: Hephzibah Pathak Account Management: VR Rajesh, Vineet Singh, Ankur Gupta, Toshita Agarwal, Tamanna Shah Brand Planning: Prem Narayan, Russell John Production Designer: Saloni Porwal Art director (Delhi): Vinod Kumar Arya Casting Director: Amita Sehgal Wardrobe Stylist: Tanya Ameya Kankonkar Assistant: Ankita Sethi Hair & make up: Vipul Bhagat Focus puller: Sanjeev Tamrakar Gaffer: Praful Dash Live Sound: Tanel Tänna Associate Producer: Mital Suvagia 1st AD: Varun Vij DA: Gaurav Gupta 2nd Ad: Ishita Mishra Line Producer: Sandip Baban Thube Production Service Company: Moon Rise Productions Location Team: Ravi Agnihotri, Ayub Malik, Firoz Khan Unit Manager: Komal Singh Rawat Transport Captain: Danish Khan Boys: Tapan and team Accounts: Nurul Khan Post Production Head: Bharat Arote Sound Design: Abhinav R. Post House: Good Morning & Doghouse studios Online Editor: Abhijit Debnath Colorist: Nicola GasparriAccountants: Shashikant Kasar & Amit Tondare Production Assistant: Parshuram Shivaji Patil Post Production Assistant: Manish DabholeThe Boys: Rauf, Ramu, Somnath, Abdul, and Shiv Tags: Hindustan Unilever, Clinic Plus, #MeriBetiStrong, Daughters Day Campaigns, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads Read the full article

[campaignsoftheworld]

The New York times - The Truth Has a Voice: Gender Equality

Tracing women’s fight for equal pay and treatment in sports through the lens of our journalism. The New York Times campaign The Truth Has a Voice telling the story of how the newspaper followed the story of the Gender pay gap in the sports world. Credits Brand: The New York times Campaign: The Truth Has a Voice Advertising Agency: Droga5, USA Sound Studio: Wave Tags: U.S. Open semi-finals, The Truth Has a Voice, Gender Equality, The New York times, TV Commercial, Droga5, Gender pay gap, New York Times, Best TV Ads Read the full article

[campaignsoftheworld]

Dove Men+Care: End Maternity Leave

Dove Men+Care championing paternity leave worldwide with a new campaign End Maternity Leave – so that every dad has the chance to care for those that matter most. Becoming a new parent is full of firsts, and Dove Men+Care thinks dads everywhere should have the chance to experience them all. Paid paternity leave gives new fathers the chance to be there in those precious early moments with their new family – and it’s not just dads that benefit. Research shows that when men have the chance to care, their partners, baby, and even their workplace experience the positive effects. But for many dads around the world, taking paternity leave isn’t always possible. That’s why they’re on a mission to support paid family leave – so they can help fathers to have the opportunity. #EndMaternityLeave Visit for more info: https://www.dove.com/us/en/men-care/paternity-leave.html Credits Brand: Dove Men+Care Campaign: End Maternity Leave Advertising School: Cairo Ad School, Cairo, Egypt Professor / Instructor: Meryl El Afifi / Yasser Ghoneim Creative Team: Hussam Moustapha / Mohammed AbdulAziz / Yasmine Moustapha / Ayah Al Sharif Tags: Integrated Campaign, Egypt, Health, Dove Men+Care, Cairo Ad School, Best TV Ads Read the full article

[campaignsoftheworld]

US Open Tennis Championships: Women Worth Watching

US Open Tennis Championships - #WomenWorthWatching. Who inspires you? The US Open has a long history supporting Women's Equality. So, when we uncovered the shocking fact that of all sports covered in America, only 4% features female athletes—we knew the US Open Tennis Championships would be all in on bringing awareness to this issue. We decided to launch the campaign on the opening day of the US Open, which serendipitously falls on Women’s Equality Day! The USTA also expanded their partnership with SheIS, a not-for-profit group whose goal is to "leverage the power of women in sports to create a future of, by and for strong women." Having worked with SheIs since 2018, they were a natural partner to amplify and extend the reach of the campaign. The campaign goal is simply to get the world to see that women are worth watching and to encourage equal media coverage of men’s and women’s sports. While USTA’s platform is tennis, the campaign challenge extends to all women's sports. The creative is centered around a call to arms, using the hashtag: #WomenWorthWatching—which serves as an invitation to spread the word. And who better to deliver that message than Billie Jean King herself, a fearless crusader in the fight for women’s visabllity and pay equity in sports. She was the perfect voice for our spots. Credits Advertising Agency: mcgarrybowen, Chicago, USA Chief Creative Officer: Kurt Fries Group Creative Director: Lee Remias Creative Directors: Lara Herzer & Mike Wegener Head of Production: Steve Ross Executive Producer: Mark Olson Music Licensing Supervisor: Libby Morris Director of Business Affairs: Joann Baker Business Manager: Karen Blatchford Group Strategy Director: Chris Robertson Group Managing Director: Tom Smith Account Director: Kristen Eglitis Account Executive: Grace Harding Production Company: Cinema Libertad Editor: Robert Stockwell Editor: Max Gold Editor: Lindsay Rynne Assistant Editor: Kathleen Bracke Finishing Editor: Olivia Curry Post Production: Nice Shoes Post Producer: Serena Bove Color Artist: Ron Sudul Voice Over: Billie Jean King Tags: US Open Tennis Championships, Film, United States, Public Interest, NGO, Sports, USTA, Mcgarrybowen, Women Worth Watching, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads Read the full article

[campaignsoftheworld]

Ahmed Foods - Zaiqay Ke Zubaan

The language of Nature needs no words, just as art, the skill of a craftsman, and the innocence of youth all speak for themselves. At Ahmed Foods, they are proud to speak the #ZaiqayKeZubaan. The ad focused on the relationship of neighbours, on making judgements too quickly and on first impressions. Credits Advertiser: Ahmed Foods Campaign: Zaiqay Ke Zubaan Marketing Director: Amin Sheikh Concept & Copy: Wide Angle Films Starring: Usman Mukhtar, Natalia Awais, Samina Ahmed & Parveen Soomro Producer: Zafeer Khan Director: Ali Sohail Jaura Cinematographer: Muaz Iqbal Production Designer: Laeeq Ur Rehman & Haris Khatri Associate Director: Iradat Siddique Dadi Assistant Directors: Namra Fatima & Hudaib Haider Wardrobe/Stylist: Sannah Rehman Asst. Wardrobe/Stylist: Duaa Aftab Makeup: Alam Hakim Talent Coordination: Citrus Music Producer: Shani Arshad Lyrics: Sabir Zafar Vocals: Missal Zaidi Sound Design: Sajjad Arshad Ali Sound Mix: Anser Soomro Editor: Sajjad Ahmed Food Stylist: Yousuf Rajput Colorist: Abdul Wahab Danka Focus: Waqas Younus Gaffer: Yousuf Line Production: Asmat Ullah Production Managers: Kamran & Ahmed Location Manager: Imtiaz Camera Team: Xpose Films Lights & Grip: Xpose Films Post & Animation: Post Fusion Tags: TV Spot, Best TV Ads, Best TV Commercials, #ZaiqayKeZubaan Read the full article

[campaignsoftheworld]

The Skin Color Experiment by Samen Onderwijs Maken

School network SOM (Samen Onderwijs Maken) in Belgium asked some children to be a part of an experiment (The Skin Color Experiment) with unsettling results. Here, they were told to pick a coloured pencil to use to fill in “skin colour” on a drawing of a person. Every child picked the light pink shade – even children with skin tones much better matched by other pencils in the box picked this pink colour. This is a problem that agency TBWA Belgium and SOM have been trying to solve with the experiment and short film. Because in the film, we see how the children, at last, are asked to draw themselves. These children all have various skin colours and they pick the pencil colour that is the most representative of how they actually look. But the phrase “skin colour” throws them off, obviously. It’s a bit like an issue crayon brand Crayola had in the 1960s when changing a crayon name from “flesh” to “peach.” But these pencils aren’t named anything so leading. So SOM and TBWA Belgium have created a box of pencils with seven different shades to redefine what children think of as the right or normal colour for skin. The box is called The Skin Color Collection. The box of pencils was released on March 21, the International Day Against Racism, with an event where students gathered in the Belgian city of Leuven to colour huge drawings of people in all different shades, from light pink to dark brown. The box was available the following month on the SOM website. But the children definitely know the colours and different shades. Because when they were told to draw with orange and green pencils, they chose the right colours. So why is it that all of them pick the light pink shade as the “obvious” skin colour? Credits Advertising Agency: TBWA\Belgium, Brussels, Belgium Creative Director: Jeroen Bostoen Creation: Louise Windels Creation: Sven Pede Strategic Director: Kristof Janssens Account: Allen Marchant PR: Mieke Vandevyvere Producer: Lieselot Ral Design: Jana Keppens Music: Jan Pollet Source Tags: Direct Marketing, Belgium, Education, Samen Onderwijs Maken, TBWA, Skin Color Experiment, TV, Best TV Ads Read the full article

[campaignsoftheworld]

#SportTheUnexpected campaign by Reebok featuring Cardi B Stars

Cardi B stars in "Nails," an enthralling moment of acrylic prowess for Reebok as part of the campaign #SportTheUnexpected. Agency Venables Bell & Partners teamed with Cut+Run's editor Ben Campbell and Biscuit director Andrea Nilsson to create this eye-popping celebration of the stylin' collaboration between the performer and brand. The artist has been nothing short of a trailblazer since her debut album Invasion of Privacy released in 2017. Her musical accolades include the woman with the most simultaneous Hot 100 entries, while her resume and influence go well beyond the music. In other words, she nails it. Reebok x Cardi B | Nails | Commercial 2019 | #SportTheUnexpected Shop Club C Shoes: https://www.reebok.com/us/club_c Client: Reebok Title: Sport the Unexpected Agency: Venables Bell & Partners Chairman: Paul Venables Executive Creative Director: Will McGinness Creative Director: Byron Del Rosario Art Director: Victor Roa Copywriter: Sam Bauer Director Of Integrated Production: Hilary Coate Producer: Melanie Fedunok Production Assistant: Mandy Tripp Account Director: Kristin Obi Account Supervisor: Jessica Zou Account Manager: Patrice Boswell Business Affairs Manager: Sametta Gbilia Production Company: Biscuit Filmworks Director: Andreas Nilsson Director of Photography: Alexis Zabe Partner/Managing Director: Shawn Lacy Executive Producer: Holly Vega Line Producer: Grace Bodie Head of Production: Mercedes Allen-Sarria, Rachel Glaub Production Designer: Alexis Ross Editorial Company: Cut+Run Editor: Ben Campbell Assistant: Ramon DeSouza Producer: Jess Manning Executive Producer: Deanne Mehling VFX: The Mill Creative Director: Phil Crowe, John Leonti, Wes Executive Producer: Anastasia Von Rahl Producer: Katie Buckley, James Beck, Melanie Roy Production Coord: Sean Tomek 2D Lead: Martin Karlsson 3D Lead: Jason Mortimer, Jorge Montiel Colorist: Greg Reese Color Producer: Liza Kerlin Sound Design/Mix/Music: Barking Owl Track: Original ‘Nails Did’ Composer: Jacob Plasse Mixers: Mike Franklin, AJ Murillo Tags: #SportTheUnexpected, TV, Sport, Biscuit Filmworks, Cut+Run, Barking Owl, Reebok Sport the Unexpected, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, Cardi B Stars Read the full article

[campaignsoftheworld]

Jockey India new campaign Fits like a song. Feels like Jockey

Feels like Jockey campaign is built on the idea that when you are wearing Jockey you are so comfortable, you can’t help yourself and break into a dance. The first Feels like Jockey campaign created by L&K Saatchi & Saatchi in 2016 showed young men and women dancing to Nina Simone’s “Feelin’ Good”. The new campaign takes this idea ahead beautifully with new situations and different environments and another classic song to dance to, ‘Fever’. Jockey, the American innerwear and leisurewear brand has been busy the past year with launching Jockey Woman, Athleisure and Jockey Juniors. While introducing new ranges in their men’s and women’s innerwear ranges and this campaign is created for these new innerwear ranges. The films show men and women going about their typical routine day when they get into their headspace, a comfortable space thanks to their Jockey innerwear, and break into a dance, oblivious to where they are. The films feature contemporary dance moves mixed with freestyling and street dance including jookin, and are choreographed by Ayesha Orange known for her work with Austin Powers movies. The films have been directed by Hans Emanuel and shot in Los Angeles, CA. Two of the five TVCs are already on-air and online. Talking about the campaign, Debarjyo Nandi, Sr.Vice President, L&K Saatchi & Saatchi said, “An idea that ‘fits like a song’ with the product and the brand, an all-time classic song, iconic American locations, amazing dancers, a celebrated choreographer, a relentless cinematographer, an energetic director and an ever supportive client, all the ingredients that could have only created magic!” M C Cariappa, President, Sales and Marketing, Jockey India, said, “The Feels like Jockey campaigns are created to strengthen the core proposition of fit and comfort of our core range of men’s and women’s innerwear while ensuring the brand continues to build relevance and affinity with the youth." Tags: #fitslikeasong, #feelslikejockey, L&K Saatchi & Saatchi, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads Read the full article