The Food Matrix
this is one of the most interesting talks i have ever seen on veganism and the meat industry. it explains it in such a relatable and easily understandable way, with a twist that makes you think about and deep the whole situation. he highlights how the culture we live in, controls our outlook on eating meat, and what meat is acceptable for us to eat and what isn’t. for example, in our culture it is unacceptable for us to eat cats and dogs. we are taught this from birth through our culture, but then at the same time we are also taught that slaughtering animals such as cows and pigs, is acceptable
“you can be manipulated like that *clicks fingers* to believe in something that goes against your natural instincts. if you say it enough times you convince yourself that that’s the truth. if you’re told the lie enough times, it becomes part of your reality and if enough people are taught that lie... well now it becomes part of the culture. and if that culture then passes that misinformation along to the next generation, well now it becomes tradition. and what we have to remember is that, just because we have a tradition, that doesn’t mean its morally acceptable. tradition and morality are not always the same”
we had traditions such as slavery, which aren’t around today because they weren’t morally acceptable. just because something is a tradition that doesn’t make it okay, and mean that we shouldn’t do what we can to change something we view as morally incorrect “as we evolve as a culture, so do our traditions”
“the matrix is a story, it’s a story when told enough times to enough people, it becomes part of that culture, it becomes the tradition. and this story is being told over and over. everyday”
he then goes on to use an example of the images you see on milk cartons, and how they show happy cows living on a farm, or just a happy cow in general. that is the matrix, it is showing us and giving us the concept that something is a certain type of way when really in reality it isn’t. “the reality is far more disturbing... this is the lie we tell ourselves about where our food is coming from”
