Nobody's Sweetheart Now (1934)
Billy "Popeye" Costello
(Titan Co.Transcription Disc)
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Who was dat scat-man?
Recalling William “Billy” Costello
(02/02/1898 – 10/09/1971)
Billy Costello vs. Billy "Uke" Carpenter
(Were They One-In-The Same?)
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For years, the odd effin' scat vocal that was heard in 1932's "Betty Boop M.D." is sometimes erroneously credited to Cliff Edwards, But I never did think it was him. I had collected old recordings of Cliff ever since I was a kid & heard him on the Dumbo soundtrack album.I had no reference of who he was until someone had told me that was "Ukulele Ike".
So, who was that scatting in the "Betty Boop M.D." cartoon? Sounds alot like Cliff Edwards, even though the singing voice didn't! I have spent a lot of time listening to this performance, as back in the days before home video, I always had a tape recorder & one Saturday I caught, "Betty Boop M.D." on public television & with cassette recorder in hand, I bootlegged the audio right off the television!
The cartoon was weird & wonderful, but I had seen Betty Boop shorts before & they were sometimes like that.The part of Bimbo stole the show here, going into this odd gurgling style of singing that sounded so much like Ukulele Ike to me, but--- not really.
It was also around this time I got my hands on Leonard Maltin's book, "Of Mice & Magic; A History Of American Animated Cartoons".
In it, Maltin had interviewed Mae Questel. Mae recalled the actor who originally gave Popeye his first onscreen voice; William Costello.
Costello had already been working with the Fleischer Studio as the voice of Gus the Gorilla on the Betty Boop radio show & they felt that the funny raspy voice he had used for that character would work for the new Popeye character they were planning. He was cast to provide the voice for the very first Popeye cartoon, 1933's "Popeye the Sailor". Popeye on the screen was a hit!
In vaudeville, "Billy" Costello had been known as "Red Pepper Sam" & Costello may have been a victim of his own success, as Mae Questel recalled he only had the role for about a year before "success went to his head so fast it was ridiculous."
Now, that lends color to what I had heard when I was researching the Fleischer Popeye Cartoons previously. "That guy"(Costello) was demanding more money as the Popeye franchise had became a hot property for Paramount Pictures. Cartoon producer Max Fleischer knew a thing or two about actors & voices, as he had just came out of a lengthy court case vindicated over the whole Helen Kane vs. Betty Boop imbroglio! Have you heard about that?
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Historic Aside:
In May 1932, it seems Helen Kane had filed a $250,000 lawsuit against Paramount & Max Fleischer, charging "unfair competition & wrongful appropriation" in the Betty Boop cartoons. The trial opened that year with Helen Kane & Betty Boop films being viewed only by the judge. No jury was called. Voice Actors Bonnie Poe, Kate Wright, Margie Hines, & most notably Mae Questel were all summoned to testify.
Vamping it up for the Paramount newsreel cameras & Boop-a-doop-ing as if their lifestyles (& livelihoods) depended on it, Mae Questel led the gals in a chorus of "Please Don't Take My Boop-oop-a-doop Away"! "Uncle Max" couldn't have planned it better, had he animated this all as a cartoon!
The general conclusion was based upon the idea that there is nothing unique about one particular voice that was/is similar to hundreds of others; but in truth the case may have done more to hurt Helen Kane's career as the case dragged on for more than two years before the judge ruled against Kane, further claiming her testimony did not prove that her singing style was unique & not an imitation itself; especially since an African American singer known as "Baby Esther" had been cited by the defense as "boop-ing" in song, even earlier!
This according to wikipedia: Theatrical manager Lou Walton testified for the defense stating that in 1925, he coached a "young negro child" named Esther, teaching her how to interpolate her songs with scat lyrics, which she later re-purposed into her trademark "boop oop a doop". Jones' manager testified that he & Kane had seen her act together in April 1928, and just a few weeks later, Kane began to "boop"! Case dismissed! (gavel slams & fade to black)
Closing shots of Max Fleischer & his lady voice actors surrounding him around his desk smiling & singing a reprise chorus of "They couldn't Take My Boop-oop-a-doop A-way.." (fade-out)
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Now back to my thread about Billy Costello --- When we last left Billy, he was holding up "Uncle Max" for more money. Costello's final appearance as Popeye was in "You Gotta Be a Football Hero" (1935). He had already done about 24 of the Popeye cartoons at this point, some commercial Popeye records, as well as having appeared in a series of "Betty Boop radioland" broadcasts with Mae Questel. It can be assumed Max Fleischer assured him that it was alright; "we can have some else do that voice---"
Thus William Costello was fired by the Fleischers, allegedly over "bad behavior," & was replaced with studio writer Jack Mercer. It was commonly known amongst the animators Jack Mercer could do that Popeye voice, as he had done for the fun & amusement of his fellow co-workers! Perhaps Max was secure in this knowledge, but my guess is the lawsuit had proven to him that there would always be someone else, & as for Costello being a unique talent; sadly that just wasn't the case.
Indeed, anyone who recalls the great Fred Waring Victor recordings of the mid to late 1920's would have heard a very similar "Popeye" voice in many of their novelty numbers delivered by their long-time drummer Poley McClintock! So, as a collector of 78 records, it first occurred to me years ago, how popular Cliff Edwards must have been to have spawned such a series of imitators!
(Not that Edwards had been the very first either, Ukulele Bob Williams may have influenced Edwards; however Edwards was perhaps the most commercially successful of these acts)
However, I also strongly suspect Costello dropped the name "Red Pepper Sam" to avoid confusion with Jack Pepper from the duo of "Salt & Pepper". (Jack Pepper was yet another ukulele player & scat-singer, with a style so similar to Costello & Cliff Edwards, that these acts would soon lose their novelty appeal & fall out in favor of the Bing Crosby school of crooning!)
So I think that's where the name Billy "Uke" Carpenter comes into play. Fellow record collector & radio historian Rich Conaty is the host of "The Big Broadcast" on WFUV-FM in New York, (Now in its 43rd year!) & he is in agreement with me, that Costello & Carpenter are in fact the same man!
For a few years, it would seem Costello would continue making appearances where he could, playing off his former fame as Popeye’s cartoon voice.
Costello died in San Jose, California, on October 9, 1971. He was buried in the family’s plot in Mariposa, California.
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Now if you have followed me this far; Thank you. If there was any further doubts about William Costello not being the vocal talent used in "Betty Boop M.D.", just listen to his performance of "Nobody's Sweetheart Now", it is not Cliff Edwards...It's William Costello...No doubt about it.
I have included about 30 seconds of the cartoon soundtrack prior to the record, so one can compare the performances!
By the way, The song "Nobody's Sweetheart Now" was originally introduced as an ironic song of contempt. It's lyric deals with a former sweetheart turned streetwalker & now that you're anyone's you're really nobody's--- See?
It was written in 1924 by Billy Meyers & Elmer Schoebel.
Update: I have since found out the performance heard in “Betty Boop M.D.” (1932) was from a commercial phonograph record the studio had used! Complete with gargle! The sound editors cut out the middle of it, but it was a Romeo record of none other than Red Pepper Sam performing “Nobody’s Sweetheart Now”! He had recorded this song on various labels over the years!
https://www.youtube.com/watch?v=F4Pib_9Yqik