#blueislove

[espritscinde]

[happyfreeconfusedlonelyswiftie]

Love looking at the sun as it's fading away!

[psicologizando]

O afeto diário me conquista, tipo como as pessoas me tratam, como fazem questão de mostrar que querem minha presença até nos pequenos detalhes. A simplicidade me conquista! 💙 #Blue #BlueIsLove (Azul é a cor mais quente!) 💙💙 (em Araçatuba) https://www.instagram.com/p/CbTptbMu5Zl/?utm_medium=tumblr

[blueorblack]

I wonder if I can be as beautiful as the sky.

[theseoplatform]

Google Ads vs. Microsoft Advertising

If you have finally made up your mind to invest in PPC campaigns, you will have to choose the right advertising platform. Such a tool helps advertisers show online ads of their products and services to their prospective customers. These ads are placed all over the internet to increase your website’s traffic and conversion rates. Beginners have to pick between two online advertising platforms: Google Ads and Microsoft Advertising. Google Ads have been on the online marketing horizon since 2000. They were formerly known as Google AdWords. Microsoft Advertising is an evolved form of Bing Ads. Traditionally, Google Ads ruled the online advertising space – thanks to the success of the search engine Google. While Microsoft was late to this industry, it is slowly emerging as a reliable alternative to Google. To make the right decision, go through this Google Ads vs Microsoft Advertising comparison.

Cost

If you are tight on budget, then Microsoft Advertising is the more affordable of the two – in terms of CPC (cost-per-click). Apart from CPC, other costs in Microsoft Advertising are also cheaper than Google Ads.

Competition

Since Google is the de-facto king of search engine traffic, and there is intense competition in running ad campaigns on this platform. On the other hand, Microsoft Advertising gets around 36% lesser competition than its rival ad tool. These numbers weigh heavily on the overall CPC. An average CPC on Google is $20, while Microsoft charges $8 for the same!

Search Volume

If you want to expand your outreach, then Google is ideal for you. It attracts almost three-fourths of the global internet traffic. Although Google continues to lead the search volume, Microsoft is currently in the middle of a large-scale online expansion. This is reflected in how it is updating its search engine: Bing. For example, announced that Yahoo and AOL networks will adopt Microsoft Advertising for search advertising campaigns.

Languages

Google has ensured that its ad campaigns provide the utmost flexibility to target all demographics. It supports 40 languages as of now. Meanwhile, Microsoft Advertising is still limited with support for only 12 languages.

Click-Through Rate

The average click-through rate on the online campaigns of Microsoft Advertising is around 2.83% - around 50% more than Google Ads. Interestingly, higher CTRs in Microsoft Advertising were noticed in industries which are associated with career and employment services. In these services, the average CTR was more than 3.5%.

Final Thoughts

Based on the above comparison, it is clear that Google Ads carry a decisive edge over Microsoft Advertising. Although Microsoft Advertising showed impressive results for CTR, it does not carry as much impact because of the lower search volume. That being said, Microsoft Advertising is still a promising tool and is growing at a rapid pace. Therefore, keep an eye on it for the future. Read the full article

[theseoplatform]

Google Ads vs. Microsoft Advertising

If you have finally made up your mind to invest in PPC campaigns, you will have to choose the right advertising platform. Such a tool helps advertisers show online ads of their products and services to their prospective customers. These ads are placed all over the internet to increase your website’s traffic and conversion rates. Beginners have to pick between two online advertising platforms: Google Ads and Microsoft Advertising. Google Ads have been on the online marketing horizon since 2000. They were formerly known as Google AdWords. Microsoft Advertising is an evolved form of Bing Ads. Traditionally, Google Ads ruled the online advertising space – thanks to the success of the search engine Google. While Microsoft was late to this industry, it is slowly emerging as a reliable alternative to Google. To make the right decision, go through this Google Ads vs Microsoft Advertising comparison.

Cost

If you are tight on budget, then Microsoft Advertising is the more affordable of the two – in terms of CPC (cost-per-click). Apart from CPC, other costs in Microsoft Advertising are also cheaper than Google Ads.

Competition

Since Google is the de-facto king of search engine traffic, and there is intense competition in running ad campaigns on this platform. On the other hand, Microsoft Advertising gets around 36% lesser competition than its rival ad tool. These numbers weigh heavily on the overall CPC. An average CPC on Google is $20, while Microsoft charges $8 for the same!

Search Volume

If you want to expand your outreach, then Google is ideal for you. It attracts almost three-fourths of the global internet traffic. Although Google continues to lead the search volume, Microsoft is currently in the middle of a large-scale online expansion. This is reflected in how it is updating its search engine: Bing. For example, announced that Yahoo and AOL networks will adopt Microsoft Advertising for search advertising campaigns.

Languages

Google has ensured that its ad campaigns provide the utmost flexibility to target all demographics. It supports 40 languages as of now. Meanwhile, Microsoft Advertising is still limited with support for only 12 languages.

Click-Through Rate

The average click-through rate on the online campaigns of Microsoft Advertising is around 2.83% - around 50% more than Google Ads. Interestingly, higher CTRs in Microsoft Advertising were noticed in industries which are associated with career and employment services. In these services, the average CTR was more than 3.5%.

Final Thoughts

Based on the above comparison, it is clear that Google Ads carry a decisive edge over Microsoft Advertising. Although Microsoft Advertising showed impressive results for CTR, it does not carry as much impact because of the lower search volume. That being said, Microsoft Advertising is still a promising tool and is growing at a rapid pace. Therefore, keep an eye on it for the future. Read the full article

[theseoplatform]

Boosting Your Website Visibility with Open Graph Meta Tags

In 2010, Facebook released OpenGraph. It facilitates integration between user data, websites, and Facebook. When Open Graph meta tags are used in web pages, it can help you to highlight those sections or content of your pages that you want others to see whenever your page is shared. The integration between websites and Facebook transforms them into rich graph objects, equipping them with similar functionality that is enjoyed by other Facebook objects. For instance, you can use the og:image tag to define a picture that Facebook shows whenever your page is shared. If Open Graph information is specified, there is no need for Facebook to analyse what information it needs to show for your shared page. You can maintain a degree of control to ensure accurate information flows from a third-party website to Facebook after a page is liked or shared. This is made possible when the Open Graph meta tags are used to send information with the tag of front-end code.

Impact on Website Traffic

Today, a large portion of website traffic is derived from social media platforms. Therefore, it is important for digital marketers to learn how to use social media tags like Open Graph meta tags. These tags can make a major impact on click-through rates and conversions. For instance, if you shared a Facebook link and found out later that either the thumbnail picture was different or if it was missing altogether, Open Graph tags can be used to address these issues. Keep in mind that these tags are not going to change the on-page SEO of your website directly. However, they do affect how your social media links perform, thereby indirectly improving the visibility of your website as your social media success reflects positively on your website. Marketers can apply the following two strategies to use Open Graph meta tags.

1.     Configure Meta Tags Properly

In each of the head scripts, you have front-end code that contains image, title, description, etc. By default, these meta tags are poorly or incorrectly configured. If you can update them and type accurate information, you can harness the true power of these tags. To begin with, you first have to learn what all these properties mean.

2.     Per-Link Basis

You can use a per-link basis to configure your meta tags effectively. This configuration is useful as it enhances the information and makes it more specific after you share your content on social media. To set these meta tags – depending upon the social media – update these properties.  For instance, Twitter has a lower character limit, so you cannot use the same text or images that you have been using for your Facebook tags. If you successfully end up configuring your Open Graph meta tags, you can increase your website visibility. If you need any help, call us today or send us a message. Read the full article

[borniet]

Business reflections . . . . #ilovethiscity #architecture_view #bluestagram #blueislove #skyscraper #cityscape #reflections #reflections_pix #architecturelovers #skyhigh #brussels (bij Brussels, Belgium) https://www.instagram.com/p/BzKKH23CMx2/?igshid=ospn0n1q3jbv