Welcome to the lifeboat – enjoy the ride
Sixteen, no qualifications, few job prospects. I fell out of school and into the lifeboat of entrepreneurialism. By necessity, not by choice, I became a solo sailor. Nervous, naïve, unsure of myself – as a young man, I gave myself and my career over to two golden rules. Rule #1 brought me success and satisfaction – but Rule #2 wound up costing me days, weeks and months. And the two are inextricably linked.
Rule #1 – Just do it A great message – I should sell it to a sports brand Ideas Britain came from an idea. Starting the business is a scary, daunting, herculean task – but we're making it happen and I believe in it. In my last blog, I mentioned the importance of signing up people and partners who also believe – they're the ones who'll give the best return. That's why I've reached out to mentors and coaches who are just do it people; fellow sailors who bear the business battle scars that come with just having a go. Celebrity chef and Ideas Britain coach Bobby Chinn was a shoeshine boy, a kite flyer, a mail room assistant, a Wall Street trader and a stand-up comedian before a short-lived career selling seafood to the mob pushed him into the food game. These days he has two top restaurants in Vietnam, an award winning show on The Discovery Channel, and now a flagship restaurant in London's Soho. I can think of few better to mentor those toiling with the prospect of going it alone than Bobby - or Ivan Massow. "Just do it" were IB coach Ivan's words of advice to aspiring entrepreneurs when we spoke with him last week - and he's a man who embodies that spirit utterly. Ivan was born poor and has no formal training – yet he built an insurance empire with little more than passion, charisma and a mobile phone. And that's Ivan's advice: find your passion and just do it."Success is 90% turning up and occupying the space." He told us. Ivan today is on the fringes of the establishment – he's even running for Mayor of London – but he was once a disruptive and divisive figure. A lucrative and sought-after segment today, the gay community 25 years ago was subjected to systemic prejudice – especially in insurance where they were thought to be high-risk prospects. In the early 1990s, Ivan started writing fairer policies for gay people. In doing so he rewrote history - and made a fortune. He's another shining example of where the just do it attitude can take us. Rule #2 – I want it now Wasn't that a Queen song? The just do it attitude is often tangled up in I want it now – but a generation of experience has taught me that the destination needs the journey, not the other way around. The bad, the toil, the struggle, the steps - it all matters, it's all necessary. Immediate now success is cheap. When Buddhists meditate they don't do it to fix or find euphoria – they do it to lock themselves in the moment; in the now; in the present, and appreciate suchness. I have cultivated many unhealthy attitudes and habits in my life – I'll save the tales for the autobiography – but the biggest offender has always been my I'll be alright when … attitude. When X is over, life will be bliss. Once I've got Y, it'll all be ok I can't wait for Z to happen! I can be guilty of it now: wanting the final score, without the pleasure of 90 minutes play. In other words, I'm so fixed on the destination, the result, the conclusion, that I fail to embrace the journey – and it's the most important part. There's a meditation reference in there because computing the now is a millennia-old struggle. They say Buddha existed circa 600BC – so that's a long time mankind has been at odds with the now. I recently watched the finale of The Office (US) and heard Andy Bernard's parting shot: “I wish there was a way to know you're in the good old days before you've actually left them.” And I've lost many a good old day – thinking about tomorrow. So Rule #2 was changed to it's the journey, not the destination – it might sound like an old cliché but people like Bobby, Ivan, agree - it couldn't be more true. Today, my amended rules sit together better than they ever did. For me, life begins at the edge of your comfort zone – but savour every moment, even the bad.












