If I were to tell you the number of new customers and potential customers for your product you can get from a simple special report, you probably do not believe me. If you were to take the time to write a basic and easy to read the document that was only 20 pages, this will produce results in response to any of their marketing has been launched. You would be chasing people away from hitting the door of his desire to give out money to hire if you were to distribute this special report. By the way, is also known as a 'white paper'. The big news is: it's really not brain surgery this report special together if you know your product and / or services. And if you are someone who hates to write, is a quick and simple solution for you, if you follow the outline that guides you. All you have to do is to answer some basic questions ready, your special report, also known as. white paper can be ready to start handing out to potential customers. Operate as a vending machine that goes on and on, even when you're sleeping. Okay, I will guide me with some questions that will lead to the creation of this special report. Here goes: Step 1. What is the biggest challenge of his public? The first thing we do in the beginning of his special report immediately connect with your target audience / reader. They need to know immediately who really know what they lose sleep with worry, anxiety and concerns. Reach the same basic problems involved, but not just leave it at that. You want to "feel your pain" so to speak, letting them know that you really care about and can identify with the discomfort you should feel the need to carry this issue around like a monkey junk back. Point 2. What kind of leakage of money is the creation of this challenge? Be sure to paint a strong picture of the problem, as it is creating its special. I know. I know. That sounds like a rough thing to say. If it's any consolation to you, your readers will thank you in the end. Why? Because you are going to show in very clear language that the key to end their suffering. You have the solution for your pain, right? Well, that's the case, do not be shy about letting them know it. The solution might be the very thing that stops the loss of money in their financial lives. Your answers can put these funds to the escape of a better use, such as buying a brand new (fill in the blank) is desperately needed by its target audience. You have to wonder what will happen if not boldly share how you can remedy the situation. Is the solution to your problem of being the very thing that can help them save more time? Are they hurting their chances of getting a better paid job without a solution? These are the types of questions you need to keep in front of you every time you're tempted to rub NOT your pain on their faces as they write special reports. In the end, you're doing to your target audience a big favor by putting pen to paper and write alone. Point 3. What is the global solution here? There are a couple ways you can take to present your special report. The first is this: to paint a clear picture of what the landscape looks like before you get in and start sharing the keys to their solution. Would you give all the things you can do, all things are possible. The next step is to do a little research on those who have not been successful in implementing other solutions, and then explain why they fell flat. What we are doing is very smart, because the position will be the only one that can really help, which is the real solution. Makes sense, huh? Point 4. What is your remedy detail by detail the problem? This is the time for you to give your own base, step by step formula, the wording of the special report. The meat of the special report is right here. Do you have a method that keeps the point 3 of the acne away? If so, you have to write in simple language, but do not give too much information. All that is needed is for you to tell your reader what you aim to do, not how. Why? You want to register and to hire out, right? I mean, not that the ultimate goal of the special report? It is perfectly OK to be generous with all kinds of advice and strategic approaches that can be used to begin to remedy the pain. In doing so, he is seen as someone who can be trusted simply because they are throwing so much useful information that can be put to work immediately. The DIY-ers "only I love you! Section 5. What kind of evidence do you have that your system really work? Do you have customers who have done some work for the formula used or the system? If so, can you share how it has produced tangible results in their lives? Ask if you can use your story in a case study format. Testimonials are great, however, work best in sales letters. That said, you can still connect a witness here and there, but would serve his special report much better if the treatment of writing it as you would a magazine writer. In magazine articles, you find that the writer who tells a story and then gives you some proof. You can write your case study as follows: Problem. Action. Result. To show what the problem was that his client had before I hired out to fix it. The next step would be for you to illustrate the same action taken (of course, do not hesitate to let the reader know how they were a lifesaver!). Finally, give the exact result that occurred when his client implemented its solutions-oriented system. Item 6. Give a reason why you hear? Strengthen its credibility. You can do this in several ways, such as putting on a page of a biography credentials or write the details of how he became so successful as they are now. Let your readers know how it was intended to put the system together. Have you found by accident? If yes, explain in detail. When you follow these steps will build on its experience and authority on the subject. Item 7. Well, what now? Whatever you do, do not spoil this part because it is the most important one in its special report. Your readers should be on the edge of their seats - waving with great anticipation about what the next step is - once you reach this part. They are foaming at the mouth to know what to do. Now, it is about, I do not want to lose what I'm about to say. Hey, you're entitled to your readers we need to be. Make an offer he can not refuse, also known as an irresistible offer, one with a limited time frame to take in what you are selling. If you got here, guess what? That's it! All you have to do at this stage is to go over your special report and strip away any kind of language that sounds too technical and rigid. You want to write a special report as if you were talking to a good friend - who just happens to be in your target audience - as if the two are sitting on the porch drinking a glass of iced tea. Be open to their own experience without coming off as sales-y (is that even a word?), And simply take their readers how they can solve their pain. Keep in mind the objective of the special report is to connect with potential customers, so they feel as if you are a friend of theirs. It is building a relationship here, so they can get to know, like, and trust to the point where they feel comfortable buying what they need from you and not one of its competitors.
