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Value Costs

“Say again… how much?” I get your sticker shock but let me explain how we got to that price. Here is the Pablo Picasso Napkin Story to illustrate the point. Picasso was sitting in a Paris café sipping coffee. He was just enjoying the day, minding his own, when a fan recognized him. The fan knew he was Picasso, the artist, and approached him unsolicited. She asked him to make a quick sketch on a…