#brand update

[adnopes]

freedom

now that’s a brand campaign evolution!

[kazifatagar]

BROXO salt is produced from high-purity vacuum salt extracted from underground salt caverns in the Netherlands and Denmark.

BROXO Introduces Brand Update Across Global Water Treatment Markets 

[hegrade]

Gmail reveals new logo as part of wider brand update

The logo has been unveiled in conjunction with new brand Google Workspace, which seeks to integrate the tech company’s productivity apps more seamlessly.

Gmail’s new logo The new logo for Gmail now resembles an M and is made up of Google’s brand colours – blue, red, yellow and green.

It means that it’s in closer alignment with Google’s other services like Google Maps and its internet browser Google Chrome.

More on: https://www.designweek.co.uk/issues/5-11-october-2020/gmail-reveals-new-logo-as-part-of-wider-brand-update/

[sunflowyrs-art]

My profile pic and header for October! Happy Halloween!

[kandlcreative]

This is the moodboard and color scheme SIbley chose for their brand redesign. This helped us in understanding what they wanted to convey in the new pieces we were going to create.

[kandlcreative]

When we started working with Sibley Medical Center, we asked about the possibility of updating their logo. They weren't comfortable with us changing it too much, but were open to our ideas. So, we stayed within their comfort zone of changes, but made updates that really improved the look of the logo. We adjusted the spacing throughout along with the colors. We also slightly altered the lines within the image to create a flow that would work better with our changes.

[whatsworking]

What's Working... "I Love NY" Brand Gets Heart-lift

A New York State Tourism user-generated campaign invites people to share what they “heart” about the state by uploading hand-drawn illustrations of their favorite activities to create custom versions of the “I Love NY” logo. The result is a charming interactive campaign that has everyday folks sharing all there is to love about New York. The wisdom of messing with an icon has been widely questioned; but having seen the first TV spot (above), tagged with the iconic Milton Glaser-designed logo, it seems to us entirely in keeping with the now-nearly-40-years-old campaign. The new campaign introduces a state guidebook and includes Facebook, YouTube, Twitter and Flickr elements. If you prefer your icons unmessed with, you may still buy plenty of merchandise featuring the original logo.