#branding fail

[anthonochthonios]

Yes, when I see GRAYSCALE, I think crypto, and not a horribly disfiguring and deadly disease from GoT

[captainhaterade]

Not what I was expecting on the Sunday morning sports lineup:

[danieledorazi]

Balenciaga’s Epic Fail.

///

From HS: ‘Balenciaga Changes Triple S Manufacturing From Italy to China’. 

The Internet ain’t reacting well, innit.

[onlinesiteexposure-blog]

Is it Time to Give Your Brand a Makeover?

American actor and television and radio host Henry Rollins once said, “I believe that one defines themselves by reinvention,” and he should know. After all, he was once known primarily as a punk musician. As times and demographics change, every company no matter what size it is should periodically tweak their image to keep up with their competitors and to keep their customer base active and engaged. This is the perfect way to get back in touch with your original identity or to develop a new and better one. If you are reading this now because you are wondering if it’s time for you to update your branding, then chances are it is.

Reaching Newer Markets

Often older brands that were popular with older generations revamp their images in an attempt to connect with emerging markets like millennials, whose needs differ sharply from those of their previous target markets. Many rebranding attempts such as these have been dismal failures, such as Radio Shack’s attempt to become known as “The Shack,” while others have been quite successful. One example of a corporation that successfully revived their original image with a new twist is KFC, who have put themselves back in the spotlight with a new Colonel and by developing catchy and funny commercials and even online video games that feature the new and improved Colonel.

Timing is Everything

You will know that you need a brand makeover when your sales slump or you notice declining interest in the products and services you offer, and in this case knowing when to change is nearly as important as knowing how to change or why. Consumers tend to prefer gradual or subtle changes, like the gradually evolving Starbucks logo, as opposed to sudden changes that stray too far from the original vision when really only small tweaks were needed, like the fiasco when Coca-Cola tried to introduce New Coke. If you’ve noticed your sales declining, you can learn a lot about timing from looking into what has and has not worked for bigger companies who were in a similar position.

Rebranding Fails

The fallout from an unsuccessful rebranding can run the gamut from being completely ignored to being met with outright derision and hostility. Successful rebranding involves a lot more than just changing a logo or trying to sound more hip and trendy. A few years back Netflix tried to split their company and create a new brand called Quikster in the process, and this backfired so badly that they did everything short of a public apology in an attempt to backpedal. One of the biggest branding makeover disasters of recent years was when the Sci-Fi Channel changed their name to SyFy, which is slang for an STD. It’s okay to try something new, but you need to do your research and keep an eye on what is important to your customers.

How Do You Know if You Need to Rebrand?

There are many situations that call for an overhaul of your image. For example, when your company has evolved and your message and core values have changed and you want to call attention to your growth. Or when your current branding is limiting your growth, such as a company that is named after their city of origin that has now expanded to offer nationwide or even global services. If something has happened that has drawn negative attention to y our company, then you will definitely want to consider reinvention to get consumers to see you in a new light. If you are in doubt, you can always consider hiring a branding consultant who can help you to identify and develop your goals.

[elshalarossa]

"What kind of wine do you want tonight?" "Red." "This is red." "No - Red. RED!!!" #fiftyshadesofUGH

[hckleinman]

Further Evidence Of The Increasing Meaninglessness of the Final Fantasy Brand

Turn-Based RPG With Four Character Party With FFV-Style Job System and Classic 8-32 bit era World Map: Not a Final Fantasy, but part of a new IP called Bravely Default

Final Fantasy-Skinned Monster Hunter Clone: Titled Final Fantasy Explorers and officially part of the franchise.

[idigtype]

ColdEx just like Fedex

They tried so hard to be just as cool as the Fedex logo! But design is in the details. This…

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[aftertigers]

Facebook is celebrating all the wrong things. It advocates tuning out the people around you to see what else is happening that must be more interesting elsewhere. It foments FOMO. And it makes Facebook Home look like the best possible way to be the least present.

FB Home Ads are lame.