#cal harrison

[yailikesocks]

TAURUS (April 21 -May 20):

You had it all figured out and now all of a sudden it's time to switch to Plan B, or find a way to fill the gap between what you thought would happen and how things turned out. The forces you face aren't as formidable as they seem. Most of them look a lot like your parents. The trick to getting around this type of confusion lies in letting go of the idea that you won't be able to get this to work, without so-and-so by your side. The gist of this lesson lies in the realization that you're totally on your own. If you can grok that fact you'll be back on track in no time flat.

[michaelgass]

Five Billion Reasons to Change the RFP for Ad Agency New Business

Five Billion Reasons to Change the RFP for Ad Agency New Business

Inspire your clients to abandon the RFP.  The RFP (Request for Proposal) process is the way a lot of clients evaluate and select an advertising or marketing partner and keep prices down. But Cal Harrison, president of Beyond Referrals, states that the RFP process is actually an unsophisticated, and inefficient, process based on questionable science. It actually increases the cost of buying…

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