Feb 20, 2025
Learn everything about SMS marketing compliance and SMS compliance, including key regulations like TCPA and CTIA, to avoid fines and protect
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Learn everything about SMS marketing compliance and SMS compliance, including key regulations like TCPA and CTIA, to avoid fines and protect
10 Answers to Questions About Email Marketing
10 Answers to Questions About Email Marketing
This post is one I have borrowed and at this point I would like to say that the writer, Dave Kerpen of Likeable Local, has all the answers concerning email marketing. I came across his post and thought it might be of interest to my readers, So, here it is! Posted by Dave Kerpen In today’s world of overcrowded inboxes and spam filters, many business owners often wonder if email marketing is still…
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Internet and the Law
My objective for this course was understanding what laws, specifically focusing on privacy and copyright, apply to the Internet and identifying the necessary legal resources for beginning my Internet Marketing career. The course assignments indeed focused on privacy and copyright, but also jurisdiction, cyber crimes, spam, workplace monitoring and defamation. However, I did not find any legal resources that would help professionally.
Several laws relate to the Internet: CAN-SPAM, the Digital Millennium Copyright Act (DMCA), the Identity Theft Penalty Enhancement Act, and the Communications Decency Act (CDA). The CAN-SPAM act attempts to minimize junk email, also called spam. This sets guidelines for using email marketing in my career. The DMCA will be important, if I write a blog or gather user generated content for a website, since it covers copyright issues.
The Identity Theft Penalty Enhancement Act deals with cyber crime and while not applicable to me professionally, opened my eyes to the extent these crimes happen and what they cost globally. The CDA, specifically section 230, states “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider" (Eff.org, n.d.). This provides important protection against defamation lawsuits to websites that contain user-generated content.
As in other courses, Internet and the Law consisted of assignments and discussions. The assignments allowed me to use different software like Keynote and Photo Booth. The instructor for this class pointed out that I struggle with grammar periodically in my written assignments. As a result, I plan to use Full Sail’s writing center to complete my final project for the Internet Marketing Masters Program. I value constructive criticism because it shows me where I need improvement.
References
Image Credit: https://flic.kr/p/dvMZm5
Section 230 of the Communications Decency Act. (n.d.). Retrieved November 22, 2015, from http://www.eff.org/issues/cda230
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Don't Overlook These Email Marketing Fundamentals
Don’t Overlook These Email Marketing Fundamentals
When it comes to email marketing, it takes a lot to shock me. That’s not to say I’m left unimpressed when I review my set of about 7,000 retail emails every month. Email continues to be a medium in which marketers can work their magic, but that’s part of the problem…
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