#cenergy

[webnameseller]

CEnergyOK.com – Energy & Business

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[activatingbrands-blog]

It’s playoff time at CENERGY.

The stakes are bigger, the emotions run higher, and everyone’s game rises to a new level. It’s not only about activating brands, but activating fans. Game on!

ALL IN WITH THE CAVALIERS

Working alongside our long-term client, the Cleveland Cavaliers, CENERGY is taking the emotion and the excitement of the playoffs to the streets of Cleveland.  

Prior to every CAVS playoff game the CavFanatic Transformation Zone will give fans a chance to show their true CAVS’ colors - complete with 10 stylists’ chairs for Cavs-inspired hairstyles, face paint, airbrush tattoos and more. This 40 foot trailer, with a DJ deck, also has the ability to visit viewing parties and other playoff-themed events to make sure every fan in Northeast Ohio can experience the excitement and show they are “All In” for the Cavaliers playoff run.

GROWING ONE FOR THE TEAM

It’s hard to believe that CENERGY’s award-winning Beard-a-thon® is now entering its sixth season.  Sorry Gillette, but that’s a lot of ungroomed facial hair.  With the sponsorship support of Just For Men® and the promotional support of NBC Sports Network, the Beard-a-thon® has raised over $3.4 million for NHL charities across North America.  

This playoff season, the Beard-a-thon® will support great causes like The Garden of Dreams (New York Rangers), Blackhawks Charities (Chicago Blackhawks), and the American Special Hockey Association (Washington Capitals).  Let’s keep it growing!

[idriveorlando]

#Repost @tinrooforlando ・・・ This band rocks @idriveorlando @i_drive_360 #Cenergy

[activatingbrands-blog]

CENERGY IS AT THE HEART OF COLLEGE BASKETBALL WITH THE BIG EAST

CENERGY has launched a new marketing campaign for the BIG EAST Conference to support ticket sales to the 2015 BIG EAST Men’s Basketball Tournament. The campaign, which includes digital and out-of-home advertising, social media and SEO was designed to generate awareness of, and spur ticket sales to, the tournament – set to take over New York City at Madison Square Garden in March.

To properly support sales goals, it was important to make a connection with native New Yorkers, college basketball fans, and the BIG EAST student body and alumni. CENERGY’s response was a digital and print campaign built around the tagline, “Make it Here.” The campaign was created to pay homage to the idea of success in New York City and the reputation of Madison Square Garden as the Mecca of college basketball.

“When you think of the BIG EAST Men’s Basketball Tournament, you immediately think of Madison Square Garden and New York City. The ‘Make it Here’ campaign brings together the spirit of the BIG EAST, the personality of New York and the action on the court to create a tone designed to appeal to New Yorkers, college basketball fans and everyone who appreciates the quest to be the best,” said Ann Crandall, Chief Marketing Officer of the BIG EAST.

“The BIG EAST style of play shares many crossover characteristics with its Tournament’s hometown, New York City, also known for its grit, quick pace, and resilience,” said John Cimperman, Principal of Cenergy. “The ‘Make It Here’ campaign visually links the two in dynamic displays that commemorate the individual characteristics of each, while celebrating the power of the BIG EAST/New York City partnership.”

Elements for the “Make It Here” campaign can currently be seen on New York City subways, billboards, commuter rail and taxicab advertising. The conference’s member schools and Madison Square Garden will also support the effort in arena as well as via their social media platforms.

[activatingbrands-blog]

SHARING THE CLEVELAND LOVE

CENERGY developed an experiential marketing tour that included larger-than-life letters, a branded food truck, and a great opportunity for Clevelanders to celebrate and share their hometown pride. 

The tour has already visited festivals and sporting events throughout region, while engaging over 100,000 fans of Cleveland – all of which share the love for their hometown with #ThisIsCLE.

[activatingbrands-blog]

It would be a bit costly to fly every Angelino to Alberta to visit the great Canadian Province. So instead, Travel Alberta engaged CENERGY to bring the spectacular sites of Alberta to the City of Angels. 

A six-story, 3,600 square foot “domed world” was set up at LA Live, allowing visitors a chance to experience all the natural wonders of Alberta, Canada. The daylong event included a panoramic video that was projected on the interior of the dome, photo opportunities, history display, and more. In all, over 5,000 guests toured the Alberta Experience, each leaving with a true appreciation of Alberta and a customized itinerary to come visit.

[activatingbrands-blog]

CHEERS TO THE START OF THE CAVS SEASON

While not everyone could get into The Q, the Cavaliers partnered with CENERGY to make sure everyone could celebrate the tip-off of this historic season. The CENERGY team brought a Cavs themed party to 40 bars in downtown Cleveland. That’s right – 40 bars!  While CENERGY has never been a stranger to hitting up a few bars now and then, 40 in one night was quite an accomplishment. 

Each participating bar was visited by the CENERGY event team, which hosted Cavs trivia, distributed branded swag, and, of course, helped get the fans pumped up for the start of the 2014-15 season. Go Cavs!

[wecappkp]

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