The stakes are bigger, the emotions run higher, and everyone’s game rises to a new level. It’s not only about activating brands, but activating fans. Game on!
ALL IN WITH THE CAVALIERS
Working alongside our long-term client, the Cleveland Cavaliers, CENERGY is taking the emotion and the excitement of the playoffs to the streets of Cleveland.
Prior to every CAVS playoff game the CavFanatic Transformation Zone will give fans a chance to show their true CAVS’ colors - complete with 10 stylists’ chairs for Cavs-inspired hairstyles, face paint, airbrush tattoos and more. This 40 foot trailer, with a DJ deck, also has the ability to visit viewing parties and other playoff-themed events to make sure every fan in Northeast Ohio can experience the excitement and show they are “All In” for the Cavaliers playoff run.
GROWING ONE FOR THE TEAM
It’s hard to believe that CENERGY’s award-winning Beard-a-thon® is now entering its sixth season. Sorry Gillette, but that’s a lot of ungroomed facial hair. With the sponsorship support of Just For Men® and the promotional support of NBC Sports Network, the Beard-a-thon® has raised over $3.4 million for NHL charities across North America.
This playoff season, the Beard-a-thon® will support great causes like The Garden of Dreams (New York Rangers), Blackhawks Charities (Chicago Blackhawks), and the American Special Hockey Association (Washington Capitals). Let’s keep it growing!
CENERGY IS AT THE HEART OF COLLEGE BASKETBALL WITH THE BIG EAST
CENERGY has launched a new marketing campaign for the BIG EAST Conference to support ticket sales to the 2015 BIG EAST Men’s Basketball Tournament. The campaign, which includes digital and out-of-home advertising, social media and SEO was designed to generate awareness of, and spur ticket sales to, the tournament – set to take over New York City at Madison Square Garden in March.
To properly support sales goals, it was important to make a connection with native New Yorkers, college basketball fans, and the BIG EAST student body and alumni. CENERGY’s response was a digital and print campaign built around the tagline, “Make it Here.” The campaign was created to pay homage to the idea of success in New York City and the reputation of Madison Square Garden as the Mecca of college basketball.
“When you think of the BIG EAST Men’s Basketball Tournament, you immediately think of Madison Square Garden and New York City. The ‘Make it Here’ campaign brings together the spirit of the BIG EAST, the personality of New York and the action on the court to create a tone designed to appeal to New Yorkers, college basketball fans and everyone who appreciates the quest to be the best,” said Ann Crandall, Chief Marketing Officer of the BIG EAST.
“The BIG EAST style of play shares many crossover characteristics with its Tournament’s hometown, New York City, also known for its grit, quick pace, and resilience,” said John Cimperman, Principal of Cenergy. “The ‘Make It Here’ campaign visually links the two in dynamic displays that commemorate the individual characteristics of each, while celebrating the power of the BIG EAST/New York City partnership.”
Elements for the “Make It Here” campaign can currently be seen on New York City subways, billboards, commuter rail and taxicab advertising. The conference’s member schools and Madison Square Garden will also support the effort in arena as well as via their social media platforms.
CENERGY developed an experiential marketing tour that included larger-than-life letters, a branded food truck, and a great opportunity for Clevelanders to celebrate and share their hometown pride.
The tour has already visited festivals and sporting events throughout region, while engaging over 100,000 fans of Cleveland – all of which share the love for their hometown with #ThisIsCLE.
It would be a bit costly to fly every Angelino to Alberta to visit the great Canadian Province. So instead, Travel Alberta engaged CENERGY to bring the spectacular sites of Alberta to the City of Angels.
A six-story, 3,600 square foot “domed world” was set up at LA Live, allowing visitors a chance to experience all the natural wonders of Alberta, Canada. The daylong event included a panoramic video that was projected on the interior of the dome, photo opportunities, history display, and more. In all, over 5,000 guests toured the Alberta Experience, each leaving with a true appreciation of Alberta and a customized itinerary to come visit.
While not everyone could get into The Q, the Cavaliers partnered with CENERGY to make sure everyone could celebrate the tip-off of this historic season. The CENERGY team brought a Cavs themed party to 40 bars in downtown Cleveland. That’s right – 40 bars! While CENERGY has never been a stranger to hitting up a few bars now and then, 40 in one night was quite an accomplishment.
Each participating bar was visited by the CENERGY event team, which hosted Cavs trivia, distributed branded swag, and, of course, helped get the fans pumped up for the start of the 2014-15 season. Go Cavs!
CENERGY partner, Zippo®, recently trusted our team with an unprecedented challenge: to help the brand launch a universal advertising campaign for their iconic pocket lighters for the first time in decades. CENERGY responded with the creation of a stunning international campaign that crosses cultures, language, and borders by celebrating the universal essence of what truly makes a man. The tagline, What Makes The Man, sums up the strength, the individuality, the reliability and the sensibility of not only the American man, but also Zippo.
The campaign shows different types of men, each embodying a different lifestyle and personality type, experiencing different everyday moments. It creates a series of unique and rich visual stories with one thing in common: that no matter the time or the trends or the place in which he lives, Zippo is What Makes The Man.
The result is a campaign that is all at once emotional, powerful, and so elemental that it resonates with every type of man, no matter where he may call home.
In order to easily deliver the campaign internationally, CENERGY also developed a streamlined and useful marketing toolkit for over fifty international distributors on behalf of the Bradford, Pa.-based manufacturing company. This allowed Zippo headquarters to give its international partners a marketing vessel filled with easy-to-use ad templates and 35 language translations – a completed campaign that will resonate in London, Rome, Beijing, Amsterdam, and beyond.
STEALTH SME HIRES NEW SENIOR VP OF BUSINESS DEVELOPMENT
A seasoned sales and marketing professional, Mr. Repicci comes with a wealth of experience within the talent industry. Having spent the last five years at Octagon Entertainment, he was instrumental in the development of the entertainment division of the global sports agency. Prior to Octagon, Mr. Repicci spent seven years at William Morris, where he ran WMA’s non-scripted television branded entertainment unit.
In his new role, he will introduce Stealth to major corporations and brands, and, upon uncovering their needs, will work with each division of Stealth (including CENERGY) to deliver custom solutions, be it endorsement, consulting, or marketing services. Welcome aboard!
Sarah Meegan brings over nine years of media, marketing, and account experience to CENERGY. Sarah’s unique background includes working for Rodale publishing, Six Flags, and HBO. In her five-year tenure with HBO, she has developed a strong reputation in the affiliate marketing industry. Ms. Meegan will bring her talents to CENERGY’s roster of marquee broadband and entertainment clients. She is an avid outdoors enthusiast and a certified Vinyasa Yoga Instructor.
Molly Mahoney joins CENERGY as account coordinator, also serving our broadband and entertainment clients. Molly comes to us with three years of experience in the political arena having interned for two U.S. Representatives and most recently, served as Digital Events Field Coordinator for Mitt Romney’s 2012 presidential run. Molly is a 2012 graduate of Xavier University where she served as Vice President of the University’s Women’s Club Lacrosse Team and Children’s Charities Club.
HERE WE GROW: CENERGY HIRES FIVE FOR BRAND NEW POSITIONS
Cenergy Marketing & Communications, LLC announced today that it has added three executives to its growing account services staff. These talented additions will support agency business and serve new client partnerships.
Aly Josephs has been hired as an account manager. After spending time in Chicago at Northwestern University and then with the San Diego Chargers and the San Diego Sports Commission, Ms. Josephs headed back east to serve as product manager at Bauer Performance Sports in New York City, before joining the CENERGY family in East Aurora.
Tyler George has taken the position of account coordinator. No stranger to the CENERGY team, Mr. George has previously helped the firm with many experiential campaigns and activations across the country as a CENERGY team leader. He graduated from SUNY Fredonia with a BA in Business Management and Marketing.
Returning from New York City after working at BBDO, Kahli Martin has also joined the CENERGY team as an account coordinator. Ms. Martin studied economics at the University at Buffalo, and then received her Master of Science degree in Sports Administration from Canisius College.
Both 2013 graduates of Daemen College with BFAs in graphic design, Jeremy Banas and Nick Chowaniec joined CENERGY’s creative team as graphic designers.
Mr. Banas has 4 years of experience in the vinyl wraps industry and is a performance automotive buff at heart. So far, he has been spending time on logo design work and lending his expertise to Watkins Glen, AT&T, Zippo, and Beard-A-Thon.
Mr. Chowaniec came to CENERGY with 6 years experience at Hartford Badges as lead designer and print production specialist. There, he worked with Home Depot, the Pittsburgh Steelers and the U.S. Department of Homeland Security. Mr. Chowaniec participated in Daemen College’s Design Garage where he worked alongside professors and local WNY clients, expanding his professional experience. An avid sports fan, you can find a plethora of Sabres, Bills, Cavaliers, and Ohio State paraphernalia on Mr. Chowaniec’s desk.
CENERGY JOINS STEALTH SME TO FORM MEDIA HOUSE DIVISION
Cenergy has joined Stealth SME, an integrated sports, media, entertainment, and consultancy company that aims to turn the industry on its head. Stealth will deliver its clients expert, best-in-class marketing services, consultancy, and talent representation.
Cenergy joined the Stealth Media House division of the company and will lead the division with its experiential marketing and brand activation services.
Our very own John Cimperman will serve at the helm of Stealth Media House as Senior Managing Partner. In addition to his role at Cenergy, he will also oversee the agencies with the Media House, and position the Media House to best serve Stealth’s clients.
“We are truly thrilled,“ said John Cimperman, Cenergy principal. “This is a great opportunity for our clients. Stealth provides an integrated platform to fully leverage the passion of sports and entertainment. Stealth Media House has a tool kit of best-in-class services including branding, social media strategy, content creation, event services, experiential marketing, and sponsorship activation.”
Check out what Stealth is all about at www.StealthSME.com and follow the gang on Twitter @StealthSME.
It’s always nice to be honored for hard work. Cenergy scooped up three trophies at the 2014 WNY Addy Awards, which took place at the Tralf Music Hall in downtown Buffalo, NY.
We nabbed two silvers in the “Non-Traditional Advertising, Campaign” category for our AT&T “Let Your Colors Fly” tour and our Travel Alberta “Breathe” campaign.
We also scored silver in the “Integrated Campaigns, Consumer, Regional/National” category for Zippo’s “What Makes the Man” campaign.
So, thank you to our partners and our clients for letting us do creative, fascinating and award-winning work for you. We are honored.
CENERGY recently helped put the Canadian province of Alberta back on the map. Well, at least to the fans coming and going at LA Kings games. Playing off the ideas of the direct short flight between LA and Alberta and the concept of living and breathing your dream vacation north of the border, this activation got fans to put their bucket list into flight – quite literally.
Using touch screen monitors, fans were asked a series of questions about their inner selves. Once finished, the screen was suddenly filled with breathtaking images of Alberta. These visions of travel possibilities unfolded before the participant’s eyes, and were completely customized to his or her personality. Participants could then use the touchscreen to email their video to themselves, or share their video through their favorite social media platform to friends and family.
Travel Alberta used the information gathered during the quiz process to send out customized travel itineraries to participants, enticing them to book a trip.
CENERGY was given a very interesting task by the Portland Trail Blazers: bring statewide awareness to the fact that the Trail Blazers are a team for all of Oregon; not just Portland. Of course, this would require making a big impact. Enter in the Rip City Relay, the first ever statewide dribbling relay!
Starting on October 29th, one basketball traveled over 219 miles across the state of Oregon to arrive at the Moda Center in Portland for the Trail Blazer’s home opener. A mix of celebrities, players, citizens, and fans made there way across 88 relay legs in just five days.
CENERGY’s part included conception, planning, staffing, permitting, logistics, and creation of the route. Together with the Trail Blazers and Moda Health, CENERGY successfully made history while bringing together an entire state.
Jennifer left the Big Apple to join CENERGY as Director of Agency Services. She will oversee agency project management and traffic. Prior to joining CENERGY, Jennifer served as Project Manager at Publicis Kaplan Thaler.
Brian has returned back to his Southtowns origin and taken the reigns as Senior Copywriter. Brian joins CENERGY from Paragon Advertising in Buffalo, NY.
Allison is now on board as Account Manager. Prior to joining CENERGY, Allison served as a digital manager at MediaVest.
No, really. We went back to school. 15 schools, as a matter of fact – all across the country. This past spring, Cenergy covered college campuses with color by executing the ‘Let Your Colors Fly Tour’ for AT&T U-verse®. This innovative, on-site experience engaged thousands of college students on campuses throughout the country. We like to think of it as 50 shades of activation. Starting at Yale, the tour headed east and engaged Buckeyes, Wolverines, Badgers, Bruins, and more with exciting ‘color run’ themed events and an unforgettable after party. Additionally, the tour brought along programming partner, Music Choice, to help pump up each event.
For AT&T U-verse®, it was a creative way to engage students and bring top-of-mind awareness to their premier broadband service. It was also a great way to build a permission-based database of potential U-verse® customers for future marketing efforts.
Cenergy will be back on college campuses this fall, interacting with students and making sure they continue to colorfully connect with U-verse®.
Big Wins with Big Destinations was originally published on Cenergy
It’s been a busy summer here at Cenergy! We’re proud to announce the addition of two world-class clients: Watkins Glen International Speedway and Travel Alberta. One in our own beautiful state and the other across the continent, both picturesque destinations will utilize Cenergy’s services to reinforce their brand attributes and drive visitation.
As agency of record for Watkins Glen International, Cenergy will be responsible for all strategy and communications planning, media buying, creative services, and sponsorship activation. Basically, we will be activating in the fast lane. Our goal is to reinforce ‘The Glen’ as a premier destination for race fans with a focus on the facility’s four key events: NASCAR weekend, Grand Am, the Finger Lakes Wine Festival, and the U.S. Vintage Grand Prix.
Travel Alberta, the official tourism marketing agency of the Province of Alberta, retained Cenergy to activate their sponsorships in California with AEG and the Los Angeles Kings. These sponsorships include on-site activation at Los Angeles Kings home games and the development of Alberta-themed events at L.A. Live.
Cenergy Goes Back to School with AT&T was originally published on Cenergy
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