Thai Health Promotion Foundation: LESSSALT
Most Thai people consume double amount of salt comparing to the global standard. For this reason, 22 million people have been affected by critical illnesses due to high salt intake cause Thailand lost $3,208 Million for the cost of treatment. The idea, we created an easy way to recognize the right amount of salt for cooking per meal. Thai Health Promotion Foundation Presents LESSSALT, the spoon is designed for people to recognize the right amount of salt for cooking, which is 1/3 of a teaspoon per meal. (*Calculated from the amount of salt recommended by the WHO.) In order to help people recognize the right amount of salt when using a regular teaspoon.
Credits Advertising Agency: CJ WORX, Bangkok, Thailand Chief Creative Officer: Saharath Sawadatikom Executive Creative Director: Saharath Sawadatikom Creative Director: Natkanate Ruengrujmethakul Creative Group Head: Suparkorn Kansamread Art Director: Saharath Sawadatikom, Natkanate Ruengrujmethakul, Suparkorn Kansamread Copywriter: Kritchanon Srisawai, Satawat Tangpuangporn Digital Designer: Sereephap Sourtanglai Social Media Group Head: Rotjarin Sangteerapanit Senior Social Media Art Director: Pruksa Houlraluck Social Media copywriter: Raphatsorn Paphatchaya Project Manager: Benjawan Sengtee Film Production Company: Bobeyeview Studio Postproduction Company: Roomdio Production Tags: Public Interest, NGO, LESSSALT, Thai Health Promotion Foundation, Innovation, Product, Salt, Health Read the full article