Feb 11
Nothing defines the 1960s quite like the aggressive optimism of "thinking young." This ad suggests that a bottle of sugary cola is essentially a fountain of youth that also provides a flawless tan and the ability to pull off a white headband without looking like you're heading to a 1920s tennis match. The man in the background is sporting a grin that says, "I have no idea what 'thinking young' means, but I'm just happy to be included in the frame." It’s a masterclass in mid-century aspirational marketing, where the soda is cold, the hair is perfectly sprayed into place, and the concept of a "carb" hasn't been invented yet.
Sourced from Reader’s Digest, July 1964.
