The best way to build your Opt-In SMS Marketing list
SMS marketing has quickly grown to be one of the most preferred forms of communication to reach customers instantly. But to reach the right target audience requires businesses to have a readymade list or more often called as Opt-in list. Opt-in list gives businesses a clear picture on the number of customers who are interested to hear from them about offers, promotions, future campaigns, discount codes etc.
But what if you are a new business and you do not have a readymade list? This makes it difficult to reach customers. If you are a new business trying to grow your opt-in list, many marketing strategies help you reach larger audience and making them to choose to receive your communication by subscribing to Opt-in marketing list.
SMS marketing is not very easy since it’s a permission-based marketing with customers wanting to hear from businesses about offers, discounts etc. If messages are triggered to the customers who are not a part of opt-in list, customers can actually raise issue about it and sue the business for wrongful communication initiated.
With regulatory compliances making it more difficult for businesses to reach customers, here’s a few tips on how to build your Opt-in SMS marketing list:
1. Email reach
Most of the businesses ask for email addresses of the customers as one of the mandatory requirements to be filled for signing up on their app or website. Businesses can use these email addresses since they have been verified while signing up as a starting place to promote text message marketing. They can promote their text message campaigns by sending emails to customers and asking to Opt-in to enjoy benefits.
Provide clear instructions in the same email on how customers can Opt-in for receiving information about offers etc. from the business. It’s highly important for businesses to highlight the benefits that customers will be able to avail if they sign up for your Opt-in list. For example: Get exclusive user access to discounts, early access in case of future sales etc.
Mention the number and message that needs to be sent from the customer’s mobile number for achieving a successful Opt-in. For instance, mention “OPTIN” to 57676 to start receiving information on offers, future promotions etc.
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Source: Kaleyra Blog