Apr 16, 2018
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Are communication mistakes costing you clients? We’ve got some tips for staying on track.
There are some scenarios that every digital agency universally hates when it comes to attracting or retaining clients:
When to press the ejector button
When to press the ejector button
You know what — You don’t have to be all things to all people. There are some patients you are better not to treat.
I read recently about a dentist who had to put up with a patient rolling their eyes and acting skeptical as the dentist discussed treatment. The dentist was giving perfectly reasonable advice and the patient did not want to accept it. It was an issue of control.
If I were the…
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"Selling" dentistry
“Selling” dentistry http://wp.me/s2GoTo-selling
In dentistry any form of pushiness or sales pressure from the dentist is counter-productive.
The more you try to steer the patient into accepting a particular treatment the worse it gets. The job of the dentist is to lay out the patient’s treatment options in a fair, honest, unbiased fashion and then let the patient decide.
So, don’t ask smart-sounding questions designed to steer the…
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Mistake #1: Monologues
Communication is a two way process.
Leaders who consistently tell without taking into account feedback get one of two things. A subservient group of people doing as they are told or a frustrated group of people who are negatively disposed to much of what they are asked to do.
"We specialise in..." (Oh really?)
“We specialise in…” (Oh really?)
Last week I received an invitation to attend a talk on photography given by someone who “specialises in family and corporate portraiture, architecture, product catalogues, event coverage and the exhibition of prints”.
It immediately struck me that if a photographer “specialises” in six different things then they don't specialise at all. They are really a general photographer who is trying to…
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