#consuming content

[illogicals-blog]

Excuse me while I fangasm over my Otp.

[squareroot-1]

Hm, so situation I don’t like video content is when I don’t know what’s going to be *in* it (in a ‘where are they going with this’ way, not just a ‘I have no idea what this is at all’ way).

Noticing having actually clicked on a video YouTube recommended me.

(Length def features here - the video was around 10 min I think (I checked when I paused it), which is a length I have watched and do watch of a series I already like. But I *had* clicked in and was curious from the beginning; if it had been like two minutes I probably would have finished it).

(ETA: also now I’m kind of annoyed, bc I still want to know what they were going to be saying, and don’t have a way to find this out.)

[wazurenaide]

I've also been watching less smosh content lately and I've been very picky about what old content I watch because there's two people on the main cast that I don't like (one of them is the one everyone doesn't like). I think it's completely ok, healthy even, to distance yourself from content that you don't like and you don't have to "push through" and watch it.

I've also heard from quite a few people that Smosh videos have had a different vibe lately and that's been hard to ignore and enjoy the video so maybe there's something going on at Smosh 🤷‍♂️

I think being picky it's a good thing! Especially of content that you consume and if there is something or someone that you don't like or don't see eye to eye with, avoiding it is the best option! I would rather go back and rewatch a video that i've already watched 5 times instead of getting through a video that i know i won't like the content of!

I haven't really seen much of a different vibe? At least with the few videos that i've seen recently, which aren't a lot but it wasn't Smosh fault but my own that i've seen so little this week XD

When you Anon said "different vibe" you mean about the content, the style of the video or overall behavior of the cast? Like what those people meant with "different"? This is just my curiosity! Hope you can follow up on this if you don't mind Anon!

[starcrossedandstupid]

When I say I’m consuming content I don’t mean it in a corporate way, where you just sit and watch and move on

Consuming as in I’m shoving it down my throat because I love it so much, like that one image

This one

This is me when I’m consuming content for things, not that corporate bullshit use of the word

[blucjay]

realizing now that my durge/shadowheart fanfic dynamic is just korrasami. but they have amnesia. gods i love korrasami

[card-alvin-pates-strongly-g]

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[kaizenplatform]

Conversations with Marketers: What Content do You Like to Consume?

It’s one thing to generate content for your organization and reach a lot of people, but entirely another matter to truly engage your audience with content they want to consume; even if it’s a small, select group of people. At Kaizen, our audience is made up of marketers. We are asking, what content do marketers actually want to consume? We figure our fellow marketers are probably asking a similar question, so we have compiled comments from marketers to share with you. Additionally, we are surveying marketers like you for more input. Please complete the survey here!

First, let’s take a look at the various ways people consume content and how it has evolved over the past several decades.

Mediums of content consumption and the end-goal

The way people consume content has really changed over the last 10 years. We used to rely heavily on TV, radio, film, books, newspapers, magazines, and even word-of-mouth to pick up new information. Now, we stay informed with mediums like videos, social networks, blogs, podcasts, and webinars.

It’s not just content delivery vehicles that have changed. Content goals have changed too. The primary aim used to be to reach as many people as possible. Now, we know that people want content that clearly adds value. People want personalization; they don’t want to feel like just another number in a giant sea of numbers. But what does this look like? How do we make that happen in a way that people will want to consume what we put out there?

To get the conversation on content consumption started, we rounded up input from a handful of marketers at Kaizen. Let’s take a look at what they had to say about content and discuss how to proceed with this input.

Images speak 1,000 words. Images are a part of your brand too—but the main point and takeaway message of an image must be clear. It also must be clear how it’s connected to the rest of the content.

Context and format are important factors to consider when it comes to developing content: Success on reaching the target audience depends on where someone is when they’re consuming content, and whether its for personal or professional use.

All content coming from the same source should have a cohesive style or theme (for example, use consistent borders around images, colors, and logos).

The level of formality should be appropriate to the content—when a blog that’s supposed to inform or impart knowledge is too informal, that can be a turnoff to readers.

Depending on the reader’s purpose, different types and lengths of content will be desired at different points in the customer journey. Shorter pieces with facts/data/research pack the most punch when in the initial phases. Longer, more detailed pieces may be desired once the reader is heavily invested in a topic.

Content that weaves in related pop culture and current trends can be pretty effective.

If charts and graphs are used to capture data, making them animated can really add value.

It should be clear within the first few seconds why someone should want to read or view a piece of content.

Now what do we do?

So this is all great input about content, but what do we do with it? Is it enough to go off of? Probably not. We’d love it if you could take a few moments to complete a survey on content consumption so that we can collect more data points on the topic. We will happily share the results with you, our fellow marketers. Together, we can crack this nut and start creating content that our audience really wants to focus their attention on.