Thinking that initiates that the adding amount of the content card does not raise the price
The intersection of content and the intersection of card and the strange to us word, as far back as 2005, with the capacity " broken G " of the flashing memory ," content card " This name is put forward on quilt. We generally thought at that time with the decline of the price, the flashing memory will be regarded as the storage medium, issue carriers as contents such as music which substitutes the CD, movie & TV,etc..
On July 4, KINGMAX released the content card in the mainland formally, turned our prediction about the content card into reality. Does not have like what we predicted at the price of the flashing memory at present, the price reduces the level to mediums such as the substituting CD,etc. greatly, consumers are not still used to regarding flashing memory as the issue carriers of the music, movie & TV content, KINGMAX this measure let us produce doubt - -Why move so when the market is unripe?
The adding amount does not raise the price
In fact, the content of KINGMAX blocks and already paves the goods in Taiwan in an all-round way, and make the response of better market, this is mainly because KINGMAX adopts its card products of content at present " The adding amount does not raise the price " Way. Present market and materialzation phenomenon of storage card are relatively serious after all. To consumer, buy the storage card or flash storage disc too, have certain attractive force after joining software, game or music, film content.
Hold, attract users while being less than
KINGMAX place the intersection of content and the first place that card design on attractive force of content, the intersection of " the Guiness Book of Records " and content that list just believe, will get a lot of concern of user. The introduce by general manager of KINGMAX group ChengQian Zhang just, as to the intersection of content and design of Carlos, the thinking that KINGMAX carries out is " The good things should be shared with everybody " ,The latest preferably popular content will be attached to storage card. Except movie & TV content card already shaped, a lot of contents can be attached to content card, such as software, game, music,etc..
Content and copyright
The copyright is a question had to talk about, the storage card products with content are not the simple I T products after all, especially to the issue in contents such as movie & TV, music,etc., there are many restrictions on the regional question, this is the reason why KINGMAX memory card had not issued in the mainland up to now too - -Have obtained and issued right only in Taiwan in film content of last sincere product.
As to the treatment of the copyright, KINGMAX is carrying out " the good things should be shared with everybody " too ,Through the cooperation with audio-video company, software company,etc., obtained the issue copyright of film or software at cheap and even free price, in addition KINGMAX has also set up the specialized group and collected resources of all kinds of contents for the content card products.
Road that the content card popularizes
On the market of mobile phone, because the mobile phones mostly design storing the card slot, and the standard is relatively unified at present, mostly use MicroSD (T-Flash) The standard, this offers better living space for content card. The sale of the mobile phone has not often marked and mixed the storage card, most users are used to buying the storage card separately after buying the mobile phone. And besides MP3, it is partial and few to obtain routes the amusement contents on other mobile phones, can obtain game, software, movie & TV, music content while buying the storage card, will obtain consumers' appreciation even if of slightly higher than the ordinary products price.
Et, on the market of mobile phone, MicroSD storage card with mobile phone software, game, music, movie & TV will be approved by sufficient market. To consumer at least, while dispensing with trouble searched for, downloaded, may evade from operator and relevantly and download the expenses of serving etc., the advantage of the content card fully reflects here.
As I T encounters the tradition
The final developing direction of the content card is " Buy the content and give the storage card " The present one " Buy the storage card and give the content " ,This has to let us have new secret worry.
When the content card really develops into content carriers, the flash card will attach to what the CD will be issued as movie & TV or software, purchased on a large scale by the movie & TV company or software company, this will cause " well blowout " of the product market of the flashing memory ,Produce large-scale market demand. But such well blowout will further bring the pressure of the market instead - -The content provider ronic product market buys the acquired low cost and may let users incline to go to the audio-video shop or software shop to buy the storage card on the content card but not electronic product market s in enormous quantities, so instead can make, have storage card of content in the face of greater selling pressure while being ordinary.
On the other hand, IT the intersection of products and high-speed characteristic that update let the intersection of content and card in the face of greater the intersection of cost and pressure too. Just think when the storage card is put in the audio-video shop counter as the audio-visual product, it is a more bulky output that the back is required, but it is impossible for the high yield like this to be digested by the market rapidly, this will cause a large number of audio-video products content card to be accumulated in market circulation links, increase the burden in respects such as the stream, stock,etc..
Content card, the forward way is still very long.