#continuous discovery

[dianas]

🌱 5-Bit Fridays: Product-led sales, advanced Opportunity-Solution Trees, how to build a growth model, automatic creativity, and writing great PRDs (with templates)

#38

 (#2) The advanced way to think about Opportunity-Solution Trees, and rapid assumption testing > A/B testing

[dianas]

Insights from the CDH Benchmark Survey: How Are Teams Adopting Discovery Habits? - Product Talk

Have you heard? My new book Continuous Discovery Habits is now available. Get the product trio's guide to a structured and sustainable approach to continuous discovery. “Product thought leaders talk […]

To help highlight that real teams do work this way, we ran our inaugural CDH Benchmark Survey this past fall, where we asked teams about their discovery habits.

* Good discovery starts with a clear outcome. An outcome is a metric that measures the impact of your work. It keeps us focused and ensures that we create value for the business while meeting customer needs. Teresa Torres shares “I firmly believe that when teams work on one outcome at a time, they have a greater overall impact.” which aligns nicely to our concept of swimlanes (Along, SDL, TI)

“Did you create an interview snapshot for your last interview?” Interview snapshots are a way to visually synthesize what you are learning from each interview. They are by no means required (there are other techniques for synthesizing what you learned), but it’s the one that I recommend, so I wanted to measure how many teams were adopting them.

Product Talk readers know that I recommend product trios interview together. To assess how teams are doing, for the teams who earlier indicated that they worked in a product trio, we asked, “Did your entire product trio participate in your last customer interview?” I was not surprised to see that 81.3% of the respondents said that engineering was missing. Far too many companies still think the only value engineers offer is writing code. I would love to see us make much more progress on this front.

https://www.producttalk.org/2023/03/adoption-of-discovery-habits/

good discovery teams should be exploring many ideas and throwing many of them away. Ideas are cheap. We know exploring many ideas is what gets us to good ideas. We need to be throwing out lots of ideas if we want to better serve our customers.

But assumption testing doesn’t just help us eliminate ideas, it also helps us evolve our mediocre ideas into good ideas

[dianas]

Aligning Major Product Discovery Work with the Product Confidence Matrix

How to kickstart product discovery activities with better alignment across stakeholders, and a smaller risk that we're building the wrong thing.

[dianas]

Product in Practice: Automating Customer Interview Recruiting at Zonar Systems - Product Talk

Have you heard? My new book Continuous Discovery Habits is now available. Get the product trio's guide to a structured and sustainable approach to continuous discovery. Not having enough time is one of the main reasons people say they can’t interview customers every week. And this is not just an empty excuse—most product people’s calendars […]

[dianas]

How Continuous Discovery Works (and Doesn’t) in Early-Stage Startups - Product Talk

Have you heard? My new book Continuous Discovery Habits is now available. Get the product trio's guide to a structured and sustainable approach to continuous discovery. “I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?” This question always surprises me. I spent all of […]

We forget that we can start with a directional outcome and evolve our way to a more measurable outcome over time.

A directional outcome may not be measurable, but it still sets the scope for our discovery work. So it allows us to kick off our discovery habits.

Sally and Jim don’t have any customers. Nor do they have a product. But this directional goal allows them to start interviewing people who match their target customer profile

They use what they learn from the more experienced podcasters to start to formulate a product vision for how they might help first-time podcasters and they generate several product ideas they might explore. In a matter of days, they have their first assumption tests live to help them evaluate which way to go.

[dianas]

Representing Customer Segments on Your Opportunity Solution Tree (Hope’s Take) - Product Talk

Have you heard? My new book Continuous Discovery Habits is now available. Get the product trio's guide to a structured and sustainable approach to continuous discovery. Just like many aspects of continuous discovery, there’s no single right way to use the opportunity solution tree. As a fellow Product Talk coach, Hope Gurion uses opportunity solution […]

5 W (+1 H) Questions.

[dianas]

Product in Practice: Finding the Best Way to Communicate with Different Stakeholders - Product Talk

Have you heard? My new book Continuous Discovery Habits is now available. Get the product trio's guide to a structured and sustainable approach to continuous discovery. Continuous discovery is more of a journey than a destination. You can pick up the habits and fold them into your daily practice, but there will always be room […]

[skyroadluchini]

Tidal with the update!