#convergence analytics

[efectyv]

Your Small Data Just Sucks

As marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, quality information: small data. Read Article >

[mediocrely-brilliant]

I like the descriptions for work. Yes, randomly quoting unknown people without verification is a road to success. The article has the best definition of predictive analytics I've read in a while.

[efectyv]

4 Marketing Buzzwords That Shouldn't Scare You

Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on. Read Article >

[efectyv]

Convergence Analytics at eMetricsSF 2013

Last week, Andrew Edwards of Efectyv Digital explained Convergence Analytics to an audience at the eMetrics Summit in San Francisco. To further understand this important and emerging topic, Download the Free Report.

[efectyv]

Convergence Analytics: Digital Measurement in Transition

Company: ClickZ & Efectyv

Published: 26 March 2013

Business Area: Strategies

Format: Portable Document Format (.pdf)

Overview:

The new paradigm in marketing is "everybody is measuring everything". This report will show you how this major refocus of digital analytics will affect and challenge you as a practitioner, vendor or investor.

You'll find out how a combination of...

big data

cloud computing

powerful algorithms

custom data connectors

sophisticated display layers

...has launched a new phase of marketing analytics with hundreds of vendors rapidly innovating as they compete in an unmapped new marketing terrain.

Based on our extensive survey, you'll find out:

how many practitioners are measuring multi-channel and how they define it

whether there's agreement on what "real-time" means in analytics

what mix of tools are currently used to measure multi-channel

how many vendors add professional services to their offering

Convergence Analytics: the confluence of digital marketing, big data, cloud computing, data connectors and sophisticated presentation-layer capabilities. You'll also discover the impact of connected data streams, the key capabilities of Convergence Analytics tools, the changing role of the analytics purchaser, plus survey findings, conclusions, recommendations and more.

Who Should Read This Report

The world's first Convergence Analytics report is a musthave for any vendor, practitioner or investor interested in this evolving market.

[efectyv]

Convergence Analytics at SES NY Tuesday March 26

Join industry leaders Andrew Edwards and Rand Schulman on Tuesday, March 26 at SES NY.

CLICK HERE TO REGISTER Andrew and Rand will be presenting with Google and releasing their report on Convergence Analytics.

Google's new product, Universal Analytics Beta, will surely impact the BI space like Google Analytics impacted the Analytics space.

Read More >>

[efectyv]

Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I could do something with it."

[technologyleaders-blog]

Video: Andrew Edwards Talks ‘Convergence Analytics’ and the Benefits of Tag Management

Andrew Edwards, co-founder of the Digital Analytics Assocation (DAA) CEO at Technology Leaders, joined a panel of web analytics industry pioneers at Digital Velocity to discuss the value of tag management. Andrew spent a few minutes with Tealium to define “convergence analytics” — his new initiative with fellow web analytics pioneer Rand Schulman — and to expand on the benefits of tag management. To keep up with Andrew and other hot topics in the analytics space, visit Andrew’s blog Measure for Measure.