#core2639

[nana-dekoko]

(Video: documentation of my experience in the participation of the event)

21.10.16...🍎🍌🍓🍏🍊🍇 FOOD EVENT 🍎🍌🍓🍏🍊🍇

The day has finally come! After about twelve weeks of preparation, our FOOD event came to life! I had the mixture emotions of relief (finally coming to an end) and feeling worried (have we acomplished everything?)

The above video is a personal documentation of my entire experience and process of my participation in the meal. As seen in the video, the installations, colored glasses, tote bag with goodies, projection videos, journey to the Victoria market and of course, the preparation of the food all contributed to a unique, special experience. There were so many various interactions, entertainments and work put in to this event so I think the experience would have been different for everyone therefore, I decided to document my entire experience. I showed this video to some of my friends in Japan and they were really amazed at how ‘wild’ we were making the fruit salad, chucking and throwing fruits in to the blue sheets for over 100+ students. (Hopefully Andy will show some of these footages to the future first year students)

Anyway, overall I think my team and I were satisfied with our result. We went through a lot of failure, disappointments, chaos and countless discussions but we made it through. Unfortunately, our team wasn’t able to have a busker to come in and perform on the day but after all it didn’t really matter I guess. Our aim was to spread the ‘awareness of the banning of amplified busking’. For everyone to enjoy the music, the busking culture and the positive atmosphere while making a difference for all the buskers out there, those affected by the issue. It wasn’t about setting the fancy stage, or professional set-ups or the live music but wether we were able to make a difference to the issue.

(Photo: The speaker we booked at the AV centre with some post-it notes with the artist’s information)  I think we successfully accomplished this, not solely by our team but of course, from the help and support by other teams. Many Thanks to Jasper for introducing us to Yasin; a busker on Bourke street, the projection team for setting up the projector to play our interview and the digital narrative team for featuring our videos for the website. This wouldn’t have been successful without their collaboration and communicating with each other. At the end of the day, we were able to spread this awareness to over 100 students, Andy and Chris. And who knows how many visitors we will continue to receive on the website! although the event came to an end, it will still continue to spread. Most Importantly, it was a great experience to reach out to people out of the RMIT community that may be beneficial for future projects. As an outcome, we organized the music for the event, the geo snapchat filter, sticker and the interview video. During the semester, there was at times when our team was a bit fluffy with our ideas, but I think Brenda took the smart move to design the stickers and the snapchat filter at a fast pace. I guess this was important in group works, someone had to make the first move. Stickers are fun and cute, but they also took an important role to lead visitors to access the website. This was another design strategy to ‘spread the awareness’. Our interview video, the music, stickers and the snapchat filter idea all interrelate with each other, all designed to direct towards the same aim as mentioned before.

(Photo: the printed sticker we made to include in the tote bag) Throughout this project, I found it very difficult to constantly catch up to have discussions especially when everyone was busy with their schedules and other assignments. This is what I found most challenging and frustrating in a group work, as I wasn't able to work on things at my own pace as we all had to agree on the one idea and to equally share the amount of work. I think the one thing our team may have lacked was a platform to communicate. We didn’t really have a group chat for all four team members to chat. So when we had the ‘emergency’ three days before the event we had trouble finding a place for everyone to chat as we all used different apps. I believe things would have moved smoothly if we fully took advantage of social media and technology. But I guess this is a good lesson taught for future group work assignments. I felt this became a little easier when Tommy’s group organized a Tumblr page for the FOOD event. @core2639 I often used #core2639 on my Tumblr posts, so other teams will be able to see and read what our team was working towards. It was important for our documentation to spread, to avoid overlapping of the same ideas with other teams that may occur from lack of communication. However, the hashtag allowed me to help this issue. They frequently reblogged everyone's post so It was easier for me to access to everyone's post rather than going through my news-feed that included other people's post that doesn't relate to the course. (This is actually the exact feed back I gave to Tommy! haha) 

Everyone’s outcome was truly amazing and beautiful, this day will remain a special memory of my university experience. 

[jennynudijini-blog]

Reflection_The FOOD Event

Artefacts in several core projects or 3 specialist modules that imposing from the diverse design contexts and key issues to interface with society and collaboratively working as a team work, are responding to outline the entire processes of final outcomes and the ways how to communicate through strategies to audience and research of design contexts. The power of unconsciousness ideas were harmonising with each group’s discipline, prototypes or the other found materials, individual contributions and group contributions, due to be created something that is more innovative and sensational experience within the wider context of the event. One of core projects, an interactive or an objective manipulates that cultural, environmental, social, ethical, and critical thinking to establish how the Food Waste would be co-hosting by 100+students and staff in Studio 1 Communication Design at RMIT University. As all people have different personalities, individualities, opinions and perceptions, we have reached to explore our responses to the various ideas, new information from any references and thoughts to gain the most suitable idea on the food event. I’ve realised that self-knowledge possesses disparate and affirmative opportunities on every single step despite each person are from different country or different religions and distinctiveness. Moreover, the case study intrigues me with the diverse contexts and prompts me to trace my own learning journey as I attempt critical concepts into more meaningful ideas by using our knowledge and experimentation. Some ways to be reflective or evaluative planning, problem solving and finally decision making in our discipline help me to interpret real-life events and considerable situations through relevant research, experiences and practical working.

Categorically, we made a decision to figure out what prototypes or the other found materials would be used and how they could be consisted of installation design or activated with audience. I focused on an effective planning with use of waste after the food event finish. I came up an idea, which compost the whole waste as layered composting with the compostable cups and building the cups as a castle to compare and collect the ratio of waste or data from the event. However, we realised that spending money to get them and wait for experimenting them would be also wasting. This problem clearly tells us the strengths and the weakness of our conceptual prototypes. Honestly, we were ready and expected a huge or well-visualised installation design at the end of the day to show our creativity and how much we’ve put efforts on it. Ultimately we renewed our idea to count the specifications such as statistics, which are the types of fruits, amounts of fruits and timing on preparation. It was successful and satisfied with setting items on the table to clarify how many and what kind of fruits, to design the infographic posters. Withal in this studio class, there are three different areas to create my own artefacts as a partnered work and individual works. They are symbolising my personal distinctiveness to draw design thinking towards how my five senses are predominating on the delicate capability of conscious approach. To outline the all aspects of this course and processes in 12 weeks, I can say my perspective is changed to responsive and saturated by working with others.

[jennynudijini-blog]

Core2639 Project 2 The FOOD Event

It is able to see diverse evidence of my group’s contributions and individual contributions to describe research, brainstorming, planning, development, experimentations, documentations, sketches, prototypes and final outcomes. We always attempted to separate the roles of capabilities in order to interplay with each other and for bringing the planning and developing our ideas out to solve our problems. The results are satisfied even we were used to encounter unexpected situations or discussions. At the first time, I was a bit of pressured to go forward that more than one person should be participated in one mini-group work. However, I realised that taking responsibilities and risks were for all of us and it was another chance to think different and more valuable opportunity to respond to specific or ethical strategies in our design and small society, Studio 1 Communication design at RMIT. I am sure that our discipline for the teamwork and finalising outcomes worked collaboratively and effectively on the collecting data to refine the posters of colours, layouts and design elements and principles. As we had a few experiences in our working process, personal interpretations, styles and uniqueness are different. Thus we tried to combine and refine in one style to get not confused and mess. A rationalised our work is to visually inform and communicate with collected data from the Food event. There were diverse prototypes to be used as an installation design and major materials, which are the ‘fruits’. I think our work was not external; it was internal work to be more insightful and go into depth of statistics such as economic, mathematical calculations, descriptive types of objects and extra sources from these. This is because we wanted to show how we’ve put more effective efforts on the event and how we respond to detail study. To outline the entire working and final work, we did not hesitate to be lazy and be collaborative. Definitely success was there but lot of sufferings or failures were there as well. The point that we have been through together was successful thing and worth result. We all feel a sense of accomplishment on this project and for 12 weeks.

[mirandajing-blog]

Final 500 words

Food Event----The most important thing that I learnt from communication course is team spirit, because this is my fist time to work with others to finish a project together. Because our group has a lot of people, we must pay attention to learn communication and coordination ability. Our team is making group, we helped other teams to finish their work and helped them to solve problems. I also learned a lot from other team, we could exchange ideas. The frank exchange of views contributed to better understanding. In addition, I learnt a lot of Soup Kitchen Rules when we prepare a picnic we need to know others personal preference and avoid culture conflict, because there are some vegetarians around us and some people don’t eat pork because of religious. Furthermore, in the week 6, we did a group presentation; the people in our group are shy so it is significant for us to strengthen present skills. Organization an event especially, a big event must have a mature plan, and then in order to make sure we can get different ideas we can split works.  

Craft: Alex developed us creative thinking. Creative thinking is essential for a good designer. One thing metamorphoses into other thing need a process, and when I design my fanbook, I think a lot about how can make the metamorphosis naturally as well as accord with aesthetics. The consideration of colours and design style also are two essential factors. I cannot ignore the original shape of one thing when I design the metamorphosis. I did a lot of research before I design the cartoon figure; I searched a lot of different posture of kangaroos and Australian women’s clothing. When I finished the design I print it out to test the color and size of the image. Finally, I made a handmade fanbook.

Strategy: The difficult part of this course for me is thinking about a design strategy for the company. An oversimplify design strategy cannot help a company to operate successfully. Through my research, I found an important factor of Tiffany strategy, the special colour and the uses of tiffany blue. Tiffany Blue is an example of a color trademark. It's important to understand that they only own that blue in situations where it could be confused with their products.Design a strategy for a company needs to consider their target audience. We cannot design a childish product to adult.

Future: I had a good conversation in future class, we interview each other and according to others song to design something. My design work focuses on the key lyrics. “Everybody dance” is an energetic song, when I heard it I would like to dance. Therefore, I want to my design can make a sense of dancing. This is my first time to design a package for a CD so I don’t know the size and what kind of information could include in the CD cover. Therefor, I bought a CD from JB Hi-Fi and research some detail of the song.

[mirandajing-blog]

Future (2) Process +Final work

According to the lyrics “Everybody dance do,do,do” I want to design two dancing people in a CD cover and because Everybody dance is an old disco song, I want to try add some old sence in the CD cover. I mean a kind of old style. I did some sketches for the cover.

[mirandajing-blog]

Future (1)

Conversation－－ We were paired up with another designer. Both of us chose a song that is important to ourselves. We  interviewed each other to find out why this song is important. I and Emily have a good conversation, the song that I choice was ‘let it go’  "Let It Go" is a song from Disney's 2013 animated feature film Frozen . Emily told me she never watched this film, because she don’t like cartoon.Emily and I listened this song in the class; it was the first time that Emily had heard this song. She also likes this song. 

She favourites song is ‘ Everybody Dance’. “Everybody Dance” is a song by American R&B band Chic from their 1977 first studio album of the same name. Few years ago, she first listened to the song on road trip with her friends, when she hears the song she feel happy and energetic. She told me that it is a song that always puts she in a good mood. I can feel that she was smiling and relaxed when she heard this song with me. The reason why she loves this song is because it is a light and up- beat song, which encourages everyone to dance! She enjoys Disco music because a lot of Disco music is quite light and energetic. Disco is a genre of dance music containing elements of funk, soul, pop, and salsa. It achieved popularity during the mid-1970s to the early 1980s. Chic were big in the 70’s and 80’s. Emily like this bond and their songs, ‘ Everybody Dance’ can make her dance unconsciously. She was beating her fingers in tune with the music as well as singing this song.

Everybody Dance is a magical music, when we hear it our body will dance. We can play this music in the party because this music can add a pleasant atmosphere. People will dance and enjoy the party. ‘Everybody dance, do do do’ is one of the lyrics, we really like it because when we hear the words, we don’t have to think about it, we just flow the lyrics

to dance up and down to flex our body. ‘Everybody’s dancing. Lift your feet, have some fun. Come on everybody, get on your feet.’ We do like these lyrics, because when we feel bad, we can listen the music and follow the lyrics to move our body, we can feel energetic.

[mirandajing-blog]

Strategy (3) Reflection

The research I did for the strategy project is about Tiffany & Co. Tiffany & Co. has own unique colour and packaging and that is a reason why this brand can give customers a deep impression. Tiffany & Co has an interesting strategy, so I chose this brand to research and analyze.

Tiffany Blue Box is a trademark of Tiffany & Co. The blue box with a white ribbon is infamous worldwide, and a cornerstone of the Tiffany and Co. branding. Tiffany not only use this unique colour in their packaging but also use it in the advertising. There- fore, when customers see the colour, they will recognize it and know that is tiffany in the first time. That is a successful design with visual language. In addition, Tiffany put their ads in the influenced TV and press journalists, so Tiffany be viewed as high-quality, credible and trustworthy company and Tiffany can be trusted to provide high-quality, fashionable products, and is committed to building valuable relationships with its customers. Through research I knew a successful company not only need high-quality products, but also need to focus on their design strategy, because a good design strategy can enhance the visibility of business. Communication is significant, using social network, website can quickly know the needs of customer and then according to their needs to adjust own product.

[mirandajing-blog]

Strategy (2) Tiffany & Co.(research+final work)

1.Personality: As a luxury jewelry brand, it can be observed that Tiffany & Co. presents itself as sincere and elegant to consumers through its marketing and packaging. It appeals to them with emotional benefits such as eternal love, romance, beauty and commitment. Thus forging a personal connectedness and making them feel a sense of exclusivity.

 2.Values: High quality engagement ring, fine jewelry

Strong association to the brands status and brand recognition 9the blue little Tiffany box)

Rich heritage ( location + Tiffàny’s)

Luxury and design

Romance

Active lifestyle

Relationship/wedding

3. Message(s):

Tiffany & Co. brand attitude is very romantic, magical, timeless, tasteful and gives out the idea of wealth and a sensation of exclusivity and high-end Luxury. It has a mesmerizing effect to the mood. They often use young and middle-aged beautiful models in their ads appearing happy and successful, speaking of a “forever young” feeling combined with the brands rich heritage and classic style.

Visual Communication Language

I went to  267 Collins St to find Tiffany & Co. store

4. Industry/Market Category and Demographic Market Audience

 The company’s principal item is jewelry, which accounts for 92% of world wide net sales.

 Tiffany's target market can be divided into five common market segments. These five segments are demographic, geographic, psychographic, benefit, and usage-rate segmentation. Tiffany & Co. targets white-collar adult males and females of all nationalities and religions with a flexible income to spend on luxury items. Their products are priced from affordable to aspirational.

 Analyzing Tiffany & Co. market segmentation, I would like to look first at demographic segmentation since there are several bases such as age, gender, income, ethnic background, and family life cycle. First of all, Tiffany's main market target is women, who buy and receive as gifts these beautiful jewelry. So, even though men are involved in the purchasing of Tiffany's products, women remain to be the main influencers. With its various design collections and price range, the company meets wants and needs of consumers of different age and income. Tiffany services generations X, Y and baby boomers. While generation X, who are working women, earn enough money to pay for high-quality goods, baby boomers buy the luxurious items even despite insufficient funds. But, generation Y consumes the product because they enjoy to follow the celebrity trends.

 ­­­­­ Despite the fact that originally Tiffany's jewelry were created for high-class women, now its product becomes more affordable as the company always looks for the way to expand its market. Now even lower income women can buy Tiffany's product because of the addition of collections such as made from sterling silver.

5. Applications

Tiffany & Co. distributes advertising through television, internet, catalogs, newspapers, magazines, and campaigns.

App

The newest form of social media Tiffany and Co. It is a free application and is geared toward reaching a target audience

Tiffany & Co.’s social media involvement

International website: Website is for consumers worldwide to enter, it makes connections to a reach of different consumers.

Facebook page promoting products

Twitter promoting products and events and parties

IPhone/ITouch application

YouTube  

Design strategy

With consideration to the aims, objectives and requirements of the project brief, my Design Strategy is to enhance the at- tractiveness of Tiffany & Co. to customers through engaging service and store environments.