#coremetrics

[amymadonia]

Unless you are A. Weiner, Don't do it.

Unless you are A. Weiner, Don’t do it.

Hello, Weiner.Few marketing tactics confuse me to the extent of a brand name change.  Unless your name is Anthony Weiner, I am hard up to capture and share the unique junk that makes changing your name a smart move (all puns intended). Brands generally spend a ton of ad money to become known, fight tooth and nail to own their message, hoping one day to attain the holy grail of brand marketing –…

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[wang656]

thenorthface.com redesign

The North Face had a problem surfacing all the incredible content generated by it's team of professional adventurers. Their brand site was devoted to e-commerce which left little room for illustrating what the brand stood for. Working with Factory Design Labs, I help to integrate a new CMS with their e-com partners which allowed for greater merchandising opportunities and growing sales in featured categories like the cryptic collection.

[ibmconsulting]

IBM plans to capitalize on the fact that marketing departments spend a bigger cut of their revenue on information technology than IT departments, a very ambitious move that can be credited to chief executive Virginia Rometty.  IBM’s first female CEO entered office in January this year.

While IBM’s revenue is expected to drop by one percent in Q2, marketing departments’ spending will increase by nine. And about a third of this is going into software that helps marketers manage customer relations and predict consumer trends – an industry that was worth no less than $25 billion in 2011.

“Yuchun Lee, an IBM vice president who is one of the strategy’s architects, says the company is making investments in technology that could help clients manage online customer interactions, analyze social media data and craft targeted pitches,” writes the Wall Street Journal.

Over the past few years, IBM has spent $3 billion acquiring companies in this market, such as Coremetrics, DemandTec Inc. and Tealeaf Technology Inc., Mr. Lee said.”

[ibmconsulting]

Christmas Day had its diversions: For some, there was basketball, while for a growing number of others there was online shopping.

For the holiday season to date, $35.3 billion has been spent online, marking a 15 percent increase versus the corresponding days last year, according to new figures from comScore released today. The most recent week, ending Sunday, December 25, brought $2.8 billion in spending, an increase of 16 percent versus the corresponding week in 2010.

The increase included Christmas Day. IBM Coremetric Benchmark’s snapshot of online shopping on Christmas Day revealed 16.4 percent growth over Christmas Day 2010, with the dollar amount of purchases up 172.9 percent, based upon IBM data from 500 e-commerce websites, not including Amazon.com, the largest. That’s similar to what happened on Thanksgiving Day when a surprising number of consumers unwilling to wait for Black Friday’s starting gun began shopping online on Turkey Day itself.

The day after Christmas was even busier, with online sales up 27.8 percent over December 26, 2010, according to IBM data.

[delivr]

IBM Coremetrics® + Delivr: Weave Actionable QR Code and NFC Tag Data Into Your Organization's Marketing Programs with Delivr's Support of IBM Coremetrics.

Weave actionable QR Code and NFC Tag data into your organization's marketing programs. Track conversion rates of consumers who engage your mobile marketing programs via QR Codes and NFC Tags with Delivr's support of IBM Coremetrics®.

Delivr has introduced a service that combines a Coremetrics® Campaign URL Builder with Delivr's QR Code & NFC Tag Management and Tracking Platform.

This service allows you to append Coremetrics® Campaign Parameters to mobile marketing URLs so that campaign information is automatically populated in your Coremetrics® reports upon QR Code scan, NFC tap, or Short URL click.

[ibmconsulting]

Shopping on cellphones and portable tablet computers like iPads accounted for about 5 percent of online sales in November, while last year mobile shopping sales were too insignificant to measure, according to Coremetrics, an e-commerce measurement service owned by I.B.M. Many more shoppers are using their phones to research items and compare prices before making purchases offline or on computers.

Shopping Online via Cellphone for Holiday Gifts - NYTimes.com

[thinkvr]

Coremetrics | The Voice of Strategy Video with John Squire, Chief Strategy Officer.

Whiteboard Video Series

Join John Squire, Chief Strategy Officer for Coremetrics, an IBM Company, for an intimate look at how to drive ongoing success through your online marketing using analytics as the critical foundation.

[thinkvr]

IBM is looking to help marketers gain insight from the treasure trove of data strewn across social networks with its release, on Thursday, of two cloud-based applications.

IBM Coremetrics Social is designed to aid companies in their analysis of the business impact of their social marketing initiatives. The software uses information that is publicly available on sites such as Facebook and Twitter to enable companies to determine the effectiveness of their marketing campaigns based on social media buzz, retweets, and other online chatter.

Also released on Thursday, IBM Unica Pivotal Veracity Email Optimization Suite analyzes email links that are shared across social media platforms, giving marketers the ability to leverage opportunities across multiple communications channels, according to IBM.

"IBM's approach to social media analytics is based on the understanding that people interact with an organization's brand in a number of ways -- including email, social networking sites, and company websites -- and the true measure of business impact demands a fully integrated view of the interaction with these resources," said John Squire, chief strategy officer, IBM Coremetrics, in a statement. "The new social media analytics software unveiled [on Thursday] will help marketers develop more targeted, highly measurable, and effective social media marketing campaigns."

...

Like its competitors, IBM is looking to dominate this emerging field, and recently formed a consulting practice to focus on "Smarter Commerce," designed to help clients address today's digital marketplace -- which IBM estimates to be a $70-billion opportunity. The new practice offers cloud analytics software that lets businesses monitor their brand's social media presence in real-time, and adapt marketing campaigns or create promotions based on consumers' responses, IBM said.

Source: InformationWeek