The Delivr Blog

[delivr]

Add a form to your Delivr campaign landing page in 41 different languages

Under Settings/Forms you can now create a basic form  that can be inserted on the campaign landing pages you create at Delivr.

You can choose to display this form in any of the following languages:

English (U.S.)

English (U.K.)

Afrikaans

Arabic

Bengali

Chinese

Croatian

Czech

Danish

Dutch

Finnish

French

German

Greek

Gujarati

Hebrew

Hindi

Hungarian

Indonesian

Italian

Japanese

Javanese

Kannada

Korean

Malay

Marathi

Norwegian

Persian

Polish

Portuguese

Punjabi

Romanian

Russian

Spanish

Swahili

Tamil

Telugu

Thai

Turkish

Ukranian

Urdu

Vietnamese

[delivr]

Delivr adds support for Wistia video hosting platform

Media Block is a feature of Delivr's mobile-friendly campaign landing pages. Media Block allows a special media element to be added to a mobile landing page where the media resides and is supplied by an external service. The Media Block field is presented when creating and editing a campaign landing page. To add a media from the supported service specific information must be entered into the Media Block field. The information is specific to a service. Typically, it is a URL, but for some services it may be the relevant HTML code. It is simple to add a Wistia hosted video: Enter the Wistia video URL in the media block field when you create a campaign landing page at Delivr.  That's it. We entered the following Wistia URL: http://engagelogic.wistia.com/medias/p12w9qr3iv ...in the media block field for the example located here: http://dharper.delivr.com/2ywfs Currently, Media Block supports the following media services:

8track video

Audioboo audio track

Instagram video or image

MixBit video

SlideShare presentation

SoundCloud audio track

SoundCloud playlist

Vimeo video

Vine video

vzaar video

Wistia video

YouTube video

[delivr]

Delivr adds support for vzaar video hosting platform

Media Block is a feature of Delivr's mobile-friendly campaign landing pages. Media Block allows a special media element to be added to a mobile landing page where the media resides and is supplied by an external service. The Media Block field is presented when creating and editing a campaign landing page. To add a media from the supported service specific information must be entered into the Media Block field. The information is specific to a service. Typically, it is a URL, but for some services it may be the relevant HTML code. It is simple to add a vzaar hosted video: vzaar videos have 3 possible URLs (regular, short and branded).  They'll all work with Delivr. Enter the vzaar video URL of your choice in the media block field when you create a campaign landing page at Delivr. That's it. We entered the following vzaar URL: http://vzaar.com/videos/1624907 The vzaar Shout URL: http://vzaar.tv/1624907 can also be entered. ...in the media block field for the example located here: http://dharper.delivr.com/2jj4n Currently, Media Block supports the following media services:

8track video

Audioboo audio track

Instagram video or image

MixBit video

SlideShare presentation

SoundCloud audio track

SoundCloud playlist

Vimeo video

Vine video

vzaar video

Wistia video

YouTube video

[delivr]

Place your campaigns into campaign groups.

Campaign Groups are collections of campaigns. Campaign Groups allow organizing campaigns into meaningful sets of campaigns. Individual campaigns can be placed in one or more Campaign Groups e.g. group campaigns by client, type of media, store location, etc.

Summary reports are available on the group level.

[delivr]

On the Social Deficits of Current Mobile Device Design

From the brilliant mind of Stan.

http://whoisstan.tumblr.com/post/21753719270/on-the-social-deficits-of-current-mobile-device-design

On a recent flight back to New York I was lucky enough to pull a middle seat. Next to me were two guys—either of them could have been anything from a banker to pharmaceutical sales rep judging by the suit and shoes they wore. One was reading on a first generation iPad, the other held Barnes & Noble’s Nook. Across the aisle, an elderly woman was reading on a Kindle and another man was doing something interactively intensive on an iPhone. I ended up watching the astounding BBC science-fiction show “Black Mirror” on my MacBook Pro. This is the new  “normal” experience. As a default action, people become immersed in their devices whether they are in cafes, restaurants, or on public or private transportation systems. 

Imagine the airplane scenario twenty years ago: the guy on my left would have been reading the Wall Street Journal (a very fresh copy, just bought in the airport) and the guy on my right is reading Milan Kundera (not the most obvious choice based on his conservative tie, but I’m the one imagining these people). In fact, he would be at the end of the book and would be reading vigorously. As for the woman across the aisle, let’s give her some kind of slightly esoteric academic magazine with an abstract cover that might be about European educational systems. The guy next to her would be playing on an original  GameBoy (which are now twenty-two years old). I would have started a conversation with the guy reading the Kundera book on my own Kundera experience or might have glanced over to see what game the guy was playing when I got up.

Their media consumption would have embedded me in a much stronger social and cultural context through the then-current experience. 

Modern devices broadcast torrents of data on our behalf to the cloud and they hold very intimate and personal data. But they are unable to help us mediate our interactions with the people in close proximity. 

The monotonous designs of the devices we currently use are based on the very established design paradigms that are dominating their market. When I enter a shared working space or cafe in New York, almost everyone is using an Apple laptop of some sort and most have matching iPhones and/or iPads. Other than the presence of an occasional sticker (I’m sure Steve Jobs would have made the MacBook sticker-proof if he could have) these devices, into which we pour so much of ourselves, communicate next to nothing to anyone else sharing the space. The person next to me could just be reading a silly comic in his browser or he might be crafting a complex series of equations in in Excel. I have no way of knowing. Consequently, it’s harder to know if it’s a good time to interrupt someone. Sometimes it actually feels like the polite thing to do is to take a quick peek at the screen to see if someone is doing something interruptable. Very awkward. 

More variation in the industrial design of devices and a way of indicating what people are actually doing (if they want) on a device would improve proximal communication and improve device integration in our daily lives. Why not have a device that you take to your night club for dancing, a super small one for morning runs, a high-end camera device, a foldable large-display one and one that is totally waterproof for the beach trip. This area is full of opportunities. We’ve reached a stage where most of our data is in the cloud, so theoretically it doesn’t matter what device we use, it becomes simply a matter of personal authentication. This can go beyond just functional criteria and enter the realm of personal expression the way we use fashion to position ourselves in society. Devices themselves need to enter the realm of fashion. The rich variety in iPhone cases is already a strong indication that people to like to express themselves with devices. A single device that does all and snap-on cases can only go so far.

Now for devices themselves. They don’t need to be static, they can have dynamic methods of expression. A simple instance of this would be a flag that comes out of the device stating what you’re doing, whether it be email, coding, web surfing, or Photoshopping. But that would be silly. I can see that all devices are coated in a passive e-ink that users can control to display anything they want, be it their last Tumblr picture, a mood-expressing Emoticon, a big do not disturb badge, or their current title in World of Warcraft. Just black would be an option as well, just as it is our only choice today. 

Mobile devices are here to stay. Make them true personal objects.

[delivr]

CityStory. Sustainable storytelling that goes beyond the page.

Delivr was recently part of the CityStory book project, Greenville: Imprints of a City.

This artfully designed coffee table book tells the story of Greenville through words and images, presented in black and silver ink with QR Codes linking to videos and web pages to enhance the experience. More than just a history of the city, the book focuses on the modern city that Greenville has become, and narrates the story of today’s Greenville, with its people, places and personality.

CityStory selected Delivr to power the QR Codes used throughout the book to bring stories to life. CityStory was a unique project and we enjoyed being part of it.

[delivr]

Dear Apple. Thank you for building a 2D Barcode Reader directly into Passbook for iOS 7 for direct add of coupons. We're ready for you. Love. Delivr Offers

Shoppers love your coupons. Let's make sure they get them.™ Centralized coupon creation, management and reporting for brands and retailers. Delivr Offers® is the easiest way for businesses of all sizes to reach and engage customers with Apple® Passbook® and on Android. Centralized coupon creation, management and reporting for brands and retailers. Delivr Offers® is the easiest way for businesses of all sizes to reach and engage customers with Apple® Passbook® and on Android.

http://delivroffers.com

[delivr]

Delivr Pages: How do I add SoundCloud audio track or SoundCloud playlist?

Use the Media Block feature to add a SoundCloud audio track or SoundCloud playlist to a Delivr page-type campaign (a page-type campaign is a mobile-friendly landing page hosted on Delivr).

See example here.

 Daft Punk - Get Lucky (feat. Pharrell Williams)

The Media Block field gets presented when creating a new page-type campaign:

For existing page-type campaigns Media Block can be accessed when editing the campaign. The Media Block field can be found next to the ‘Media Block URL’ line item on the page-type campaign ‘Edit’ page.

To add a SoundCloud track or playlist enter the SoundCloud’s track ‘Widget Code’ code into the Media Block field. Here is how to do this:

Go to a SoundCloud page for the soundtrack or playlist you want to add. An example page URL: https://soundcloud.com/mrsebp

Click on the fourth icon from the right below the sound track/playlist you want to add; it is the icon with the rectangle and arrow and the word ‘Share’.

When the dialogue box opens, look for the section named ‘Widget Code’, currently in the middle of the dialogue box.

Select and copy the ‘Widget Code’ code.

Go to delivr.com, log in either create a new “Page” or edit an existing page-type campaign.

Paste the copied ‘Widget Code’ code into the Media Block field.

Click on the [Save] button (you might need to scroll down to reach the button located towards the bottom of the page).

SoundCloud is a service of SoundCloud Limited corporation (soundcloud.com).

Please also see: How do I use Media Block?

Try Delivr.

Learn more about the company.

[delivr]

Where can your store be? Offline-to-online affiliate sales.

Rethink Retail first in a series of experiments from the labs at Delivr.

http://rethink-retail.com

[delivr]

Delivr Pages: How do I add a SlideShare presentation?

Use the Media Block feature to add a SlideShare presentation to a Delivr page-type campaign (a page-type campaign is a mobile-optimized landing page hosted on Delivr).

See example here.

The Media Block field gets presented when creating a new page-type campaign:

For existing page-type campaigns Media Block can be accessed when editing the campaign. The Media Block field can be found next to the ‘Media Block URL’ line item on the page-type campaign ‘Edit’ page.

To add a SlideShare presentation enter the SlideShare presentation URL into the Media Block field. Here is how to do this:

Go to a SlideShare page for the presentation you want to add. An example page URL:

http://www.slideshare.net/bigfishpresentations/5-killer-ways-to-ope…

Copy the URL from the browser address bar.

Go to http://delivr.com, sign in and either create a new “Page” or edit an existing page-type campaign.

Paste the copied SlideShare URL into the Media Block field.

Click on the [Save] button (you might need to scroll down to reach the button located towards the bottom of the page).

SlideShare is a service of SlideShare, LLC (slideshare.net).

Please also see: How do I use Media Block?

[delivr]

Delivr Bookmarklets

Delivr Desktop Bookmarklet Drag Delivr to your bookmarks toolbar to shorten links, create QR Codes, share and track. Type delivr.com/ to the left of any URL in your browser's address bar then hit "Return" to share a page on the fly without a desktop bookmarklet.

Delivr Mobile Bookmarklet Mobile Bookmarklet Installation - iPhone Specific Instructions You will be bookmarking a specific mobile page, then editing that bookmark to create the Delivr Bookmarklet. The Delivr Bookmarket provides various mobile sharing options from any page you visit in your mobile Web browser. Creating a mobile bookmarklet on a mobile device is still annoying but we believe in Delivr’s case worth the one time effort.

Visit http://delivr.com/bmc from your iPhone and bookmark it.

Go to Bookmarks, “Edit” then select the “Delivr Bookmarklet” Bookmark.

Delete “http://delivr.com/bmc?” from the beginning of the link and click “Done” (The new link should start with “javascript:”. If so, click “Done”)

The javascript that remains is the Delivr Bookmarklet.

Mobile Bookmarklet Usage While visiting a page in your mobile browser, select “Bookmarks” and choose the Delivr Bookmarklet to shorten links, create QR Codes, share and track.

[delivr]

Partnership Brings Apps, Coupons to Multi-Screen Responsive Ads

ResponsiveAds™, Delivr® collaborate on real-time Responsive Web Design-based coupons, offers.

      NEW YORK, NY May 21, 2013

ResponsiveAds, Inc., the publishing and advertising industries' first Responsive Web Design Advertising technology-focused company, is pleased to today announce the ability to add HTML5 apps into rich-media multi-screen Responsive Ads with a feature called Responsive App Canvas™. The New York, N.Y.-based company is partnering with Delivr, a leading place- and location-aware campaign management and tracking platform that helps brands and retailers unlock the value of the smartphone as the bridge between offline and online. ResponsiveAds and Delivr have integrated their services to showcase the opportunity of inserting Apple Passbook and Android-friendly coupons and offers in Responsive Web Ads that can be updated in real time. Having a single ad with cross-screen attribution strategies that incorporate coupons for mobile can now be enabled in minutes using the ResponsiveAds authoring platform.

ResponsiveAds’ latest private beta statistics have shown that STRETCH™ display banner ads provide an overall four-time increase in user interaction when compared to existing separate channel delivery. They also reveal that mobile can be three times more impactful than desktop. ResponsiveAds expects huge potential with App Canvas™ for advertisers wanting a highly relevant and effective "local connection" via mobile.

Responsive App Canvas™, also now in private beta, allows marketers to freely add HTML5 iFrames such as but not limited to click-to-buy buttons, editorial content, e-commerce, forms, games, high-impact branded content, maps, social widgets, sponsorships and video that can be turned on and off based on mobile, tablet or desktop screen views. They can change dynamically based on the input context of the user. ResponsiveAds is looking forward to the creative possibilities regarding integration of different types of HTML5 apps embedded in STRETCH™ ads with the developer and design community.

Delivr is launching a new service built on top of its core reporting engine, Delivr Offers®. Delivr Offers provides centralized coupon creation, management and reporting for brands and retailers. Delivr Offers currently supports delivery of coupons to Apple Passbook as well as other versions optimized for Android and other smartphones. Support for Facebook Offers, Samsung Offers, Google Offers, Twitter Cards and several other offer distribution platforms is in the works. Delivr’s approach to distributing coupons utilizes a tricked-out, mobile-friendly URL that ensures the right version of your coupon is delivered every time, on time.

ResponsiveAds and Delivr are currently working with select partners on this new feature, which will be launched publicly this summer. Companies interested in partnering with ResponsiveAds and Delivr should contact [email protected].

The use of coupons as part of brands’ direct marketing strategies continues to thrive. In fact, we are seeing a trend that consumers are increasingly turning to coupons on mobile devices with direct conversion at the point-of-sale.

A report issued by Juniper Research – “Mobile Coupons: Strategies, Opportunities & Forecasts 2012-2017” – found that the number of consumers globally who receive coupons through mobile devices is predicted to rise by 30 percent to over 500 million people this year owing in part to the integration of couponing platforms with social networks. Likewise in the U.S. market, eMarketer predicts that from 2010 to 2014, the number of people who use mobile coupons will have grown from 12.3 to 53.2 million. This means one in four mobile phone owners will redeem a coupon using their devices by next year.

Even tech behemoths Apple and Google realize there is a huge opportunity in mobile couponing. Google released a recent report – “Mobile In-Store Research: How In-Store Shoppers are Using Mobile Devices” – that says shoppers who use mobile devices in-store spend 25 to 50 percent more than ones who do not.

Just as the mobile app market has exploded, ResponsiveAds believes that incorporating real-time apps in ads that work across screens is a huge disruptive opportunity for marketers. They enable creative opportunities by engaging users from screen-to-screen to closing the path-to-purchase loop. Brand advertising on the desktop to direct marketing on mobile can be achieved through authoring of one Responsive Ad to enable interactive storytelling with a native advertising experience.

David Harper, Delivr's founder and CEO, said, "We are delighted to be working with ResponsiveAds. ResponsiveAds provides the best experience for distributing these coupons across all size screens. This is exactly what brands are looking for.”

Matthew Snyder, co-founder and CEO of ResponsiveAds, added, “Coupons and offers are such a powerful application when we consider fulfillment of the cross-screen attribution model -- from desktop to mobile screen-shifting. Delivr brings us a unique opportunity to enable these capabilities to ResponsiveAds’ STRETCH™ ads, thus offering tremendous value to unlock further ROI for retailers and local brands that use our platform.”

An example of the integrated HTML5 app coupon in a Responsive Advertisement is showcased at http://appcanvas.responsiveads.com/50kcoupon.

ResponsiveAds is offering this feature as part of its basic service with pricing subject to the pricing terms and conditions of Delivr Offers.

ResponsiveAds and Delivr will be showcasing and exhibiting this new cross-platform/cross-screen technology at the GARAGE at APPNATION NYC Cross Platform Summit May 21-22 in New York City.

If you are interested in partnering with ResponsiveAds and Delivr, please contact us at [email protected].

  About ResponsiveAds, Inc. ResponsiveAds, Inc. is the publishing and advertising industries' first Responsive Web Design Advertising technology-focused company, built from the ground up to best serve the new challenges in multi-screen design and monetization. Its innovative, patent-pending technology STRETCH™ gives publishers the freedom to seamlessly scale existing ad ops organizations to the needs of the marketplace. For more information, visit http://www.responsiveads.com.

About Delivr® Delivr makes it simple to activate audiences through social, mobile and offline media. Since 2009, Delivr's Campaign Management & Tracking Platform has been successfully deployed by thousands of brands and businesses to create and manage measurable campaigns. For more information visit http://about.delivr.com.

Download the PDF version of this press release.

[delivr]

View Delivr campaign reports in your time zone.

We have annoyed many of you long enough with reports locked down to the North American Eastern Time Zone.

As such, are pleased to introduce an often requested feature - view of activity reports in your preferred time zone.

To set your timezone...

Sign in to your Account dashboard.

Visit the Settings/Account page to set the time zone that you would like to view your reports.

Hit the "Save" button.

Notes: You can also set the report time zone on the campaign item level while in edit mode. These settings can be changed at anytime.

[delivr]

Event: NOV 19th: Realtime Roadshow. See you there.

EVENT TOPIC Realtime Roadshow. Business and Developer Boot Camp.

Learn how to future proof your brand and consumer experiences with HTML5, responsive web design, and realtime. WHEN Monday, November 19, 2012 - 6:30 PM to 9:30 PM WHERE AppNexus - 28 West 23rd Street, 5th Floor, New York, NY (map) RSVP Free, with registration. AGENDA

6:30 PM - Event Check-in, Networking and Refreshments

7:00 PM - Introduction to HTML5 & Realtime. For both businesspeople and developers. Session led by Magnus Thor XSockets Realtime developers & XSockets Evangelist. 

8:00 PM - We divide ourselves into two groups.

Businesspeople, where we look at the various business opportunities and value created using real-time technology. With concrete examples, we show how you can future-proof brand and consumer experiences. Session led by Johan Larsson, CEO of RealTime Websolutions.

Developers, where we look more closely at real-time programming. Together we create some simple applications with the framework and APIs to gain a deeper understanding of implementing realtime into your web application. Session led by Ulf Bjorklund, Real Time Developer, Back-end specialist and XSockets Evangelist.

9:00 PM - Networking and Refreshments PRIVATE COMPANY BRIEFINGS Are you and your company are interested in knowing more about the opportunities available in the real-time web? Do you have own needs, or feel the need of customers to future-proof websites? Apply for your own customized briefing (Choose Ticket type - Request for Private Company Briefing) to book a time on the same day, or the day after the event to go through more individual needs and preferences. EVENT ORGANIZERS

Mobile Monday NY and the Responsive Web Design NYC Meetup Group are teaming up for a series of monthly events. This is the second in a series.

This event is being held in cooperation with:

The XSockets Community. The XSockets Community is a group of developers and partners who work with the future of web communication. The community has built a platform for real-time communication with a view to simplifying real-time web development. For more info regarding the freeware XSockets Project please visit http://www.XSockets.com

Wijmo. Wijmo is a complete kit of over 40 UI widgets with everything from interactive menus to rich charts. If you know jQuery, you know Wijmo. Complete with documentation and professional support, every widget is hand-crafted and includes premium themes. Please visit Wijmo at http://wijmo.com/

Delivr. Delivr makes creating, managing, and tracking campaigns using Short URLs, QR Codes® and NFC Tags simple. Delivr’s place and location-aware insights help retailers, brands, media companies and ad agencies unlock the value of the smartphone as the link between the offline and online worlds. Please visit Delivr at http://about.delivr.com

SPECIAL THANKS TO APPNEXUS

This event would not be possible without the kind support of AppNexus. AppNexus is today’s most powerful, open and customizable advertising technology platform. AppNexus is setting the standard for excellence in ad technology and helping the largest and most innovative companies in online advertising build their businesses. Every day, hundreds of companies around the globe buy and sell billions of online ads using AppNexus’ real-time ad serving technology, advanced yield management controls, optimization algorithms and patented brand and safety monitoring.

[delivr]

Hurricane Sandy Update

As you know Hurricane Sandy was a devastating event on the East Coast , especially in NJ, NYC and Long Island. Our thoughts are with all of those who suffered lose. Delivr took every precaution to protect your business and I am happy to say that we had no storm related outages in our NY-area facility. We remained fully operational with no loss of service throughout the hurricane and in the aftermath. We went onto generator power (fed by underground natural gas lines) in our facility at approximately 5 PM Monday and ran without issue on generator power until 7:30 PM Sunday at which time commercial power was restored and we seamlessly switched back to commercial power. This is the second hurricane in 2 years that our facility withstood without incident. I want to thank you for your continued trust you have placed in Delivr.   We are working hard for you every day. Best regards,

David Harper

Founder & CEO, Delivr

P.S. For future reference a report of our platform uptime is always available here:

http://stats.pingdom.com/y3xb8jz8oqpk

[delivr]

[delivr]

Fun stuff, nice infographic on usage and awareness.