Why Fashion and Television Are Cosier Than Ever
For its Fall 2025 campaign, Theory took a bit of a risk. The campaign’s face, Britt Lower, the star of Apple TV’s “Severance,” may lead one of television’s most talked-about shows, but she’s not a household name and had never appeared in a fashion campaign. Still, the brand was confident she was the right fit. The campaign was centred around telling artists’ stories in NYC, where the brand is…











