Are Your Referral Wins as Genuine as They Seem?
You feel confident to spend more on these campaigns.
On your dashboard there are 200 people, but upon deeper analysis you see that only a few retain as users. That’s a sign that something is not right. It’s not the usual invalid traffic, but a more advanced and difficult version of ad fraud. Referral and coupon fraud are advanced types of mobile ad fraud which impacts the action driven KPI’s and can skew your data.
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