Also here’s one of the shots that we took for Festival Ceremonia & Crackets a couple years ago Crackets Anti-Vip Festival Ceremonia 2018 Mexico Graphic ID / Art Direction / Festival Design During the music festival "Ceremonia 2018" a special space of experiences was created to creatively break with the classic idea of VIP areas within events like these, in this way with the support of the brand Crackets we created "ANTI-VIP" with the idea that it would be an exclusive space near the main stages and the way to enter it is by demonstrating the passion for music as well as urban culture. The graphic identity tries to play with the design elements of the festival, the iconography of flags and the elements of urban culture hand in hand with the elements of the Crackets creating a photo shoot where the elements of BMX, Cassettes, Boomboxes and cookies have a more abstract treatment with a vibrant color palette and a series of assets that allowed us to decorate the space, design merchandising and make a small campaign for the festival. Check out the full project on my behance :) https://www.behance.net/gallery/116142037/Ceremonia-Music-Festival-Crackets-Anti-vip-Mex-%282018%29
