#creativetask

[ahrawithptb]

MONDAY - 29/04/2019

MY LAST DAY AT PREEN BY THORNTON BREGAZZI

Today was my last day at Preen. Throughout the whole day I redid the Preen World Collage all over again, the new Sales Executive told me that the designer didn’t like some aspects, so I had to change some sections - but I couldn’t find the raw file anymore, so I had to re-do everything and that took the whole day.

In the end, she still wanted to change some things, but I organised everything in files and send them to my study buddy. It will be her task to finish, but I made it as easy as I could for her.

This was my final outcome after the Sales Executive’s amendments. 

In the end, they gifted me a Preen by Thornton Bregazzi Book about their history and journey from the last ten years, they also gave me a Preen phone case (which is like £80 worth, but it’s just a basic phone case with their SS19 Print and brand logo) - I didn’t expect anything from them but it was a nice gesture.

I’m just happy that I am finally done. While having my up and downs I have gained enough experience to know about the Sales part in the Fashion industry. When I didn’t know before what the purpose of showrooms are or how an office runs for a fashion brand - after almost two and a half months, the only part I will miss are all the other interns. Without them, I would have probably quit, I have not only extended my network base but found friends and a great support system during this internship.

[ahrawithptb]

TUESDAY - 23/04/2019

Instagram Stories I have created for the next day for my intern buddy.

Today my morning task consisted of organising my supervisors Sell-Through sheets, again into Main Collection and Preen Line.

Afterward, I asked my intern buddy if there is any task I can take over for her. So I had to basically research boxes for a collaboration they will do with Matches-fashion in the future. The box had to be big so they can fit a tea set, card set, napkins - basically a gift set. My supervisor gave me similar inspiration images to look for.

At the same time, I was creating Instagram Stories for today and even did the ones for tomorrow (because I knew my supervisor was planning Wednesday as if I would come in tomorrow as well). I created the ones the next day, so my intern buddy doesn’t have to add any more tasks to her already long list.

At the end of the day, I had to bring one of the collection pieces to the dry cleaner because whenever the Sales Team goes for store visits or meetings they have to wear Preen clothes and they have to be dry cleaned afterward. After coming back from the cleaners, my supervisor talked about a lot of task for tomorrow, but I had enough.

Throughout the whole internship I have done my best, when I asked the Sales Manager when it would be the best days to come in so I can help them out part-time, she said herself Monday and Tuesday - It’s not my fault we had Easter Monday, it doesn’t mean I will come Wednesday then to add it up. At this point, I was done running behind their rules - and my supervisor understood.

[ahrawithptb]

FRIDAY - 12/04/2019

This was my final outcome fo the Preen World Collage 2019

Today’s been about finishing the Preen World Collage with the last amendments of my supervisors, I had to change some of the placements of the magazine and celebrity sections, but overall they liked and I did a good job.

Although it was only small amendments, it still took me half of the day and after lunch, I was back on doing Product Books. This time I was far quicker than usual because when you’ve been doing over six product books you already have some of the layouts, images and texts finished - some stores order similar items or even the same ones, so it’s basically a copy and paste task.

After finishing the day with the Preen World Collage and Product Books, I had an hour left and instead of asking any new tasks, I wanted to organise their USB Sticks. They had three unorganised USB’s and it would always drive everyone insane when we couldn’t find something because that means we had to go upstairs to the graphic design or media team to ask for new images, which would’ve probably been in one of the USBs. So for the rest of the day, I took all the files and organised them by season and in the correct order. Whenever I would find a video I would put them in one file and as soon as I found content I didn’t understand the meaning of… I would put in “others” - I wouldn’t dare to delete anything, it may be something important for the brand.

[ahrawithptb]

THURSDAY - 11/04/2019

While continuing the product books for the first hour of today, the Sales Manager gave me the task to do their Preen World Collage. First, I was a bit confused about it, but after she sent me several Collages from the past few years, it got clearer.

A Preen World Collage basically consists of the Main Collection Sections, Magazine Section, Celebrity Section and a whole section about the History of the brand and what they stand for. 

[ahrawithptb]

THURSDAY - 04/04/2019

One of the stories I created. 

Today I’ve been mostly busy creating Instagram Stories for Bloomingdales and Stephanie’s, while my supervisor gave me magazine references where the models work the Preen collection, I had to connect them to the stores and present a story that makes potential customer but the item (which is sometimes not sold very well at stores, so we kind of promote it through social media.

Rest of the day: Product Books, of course.

[ahrawithptb]

TUESDAY - 02/04/2019

Some Invitations I did, but the Sales Team wasn’t satisfied with my outcomes. 

Today was the same as yesterday, I had to create some more stories for the Main Line account while linking them to the websites that selling the items like Net-A-Porter or Matches Fashion.

Throughout the day I also managed to finish two Product Books, every time we finish the texts we have to print them in black and white plus double-side and give them our Sales Manager to proof-read.

I also had the opportunity to do another Invitation for all their London, Paris and New York Showrooms in June. Unfortunately, they didn’t like the layout.

[ahrawithptb]

MONDAY - 01/04/2019

Some Instagram Stories I created for their Mainline Instagram account.

Coming back from the Formative Reviews and the weekend, I had to create Instagram Stories again for the Main Line account.

This time I tried to work with different layout and played around with more gifs and small videos, which were so much more fun to create than simple images. Even the Sales Team was impressed and satisfied with the outcome with only small changes to correct.

[ahrawithptb]

TUESDAY - 26/03/2019

Some of the stories I created and posted.

Today was all about creating Social Media Stories, again. I never complain when they give me a creative task, although this creative task most often consists of creating Instagram Stories, that means I can work with own ideas and layout than work with something they give me beforehand.

When the buyers came, we had to bring some tea and water upstairs for them, it was always alright for me to do it, but the stairs in the office are the most dangerous stairs I’ve seen on a workplace, so I had to make sure to not spill anything and at the same time not fall down.

After I have done that for most of the day, we still had to be occupied by some boring task, so of course I would try and do some more Product Books, but to be honest I took my time. At this point, I was done with the day and just wanted to leave.