Creativity and Authorship Lecture- Clare Johnson
What does it mean to do something creative?
- It’s part of ‘Being Human’.
- It’s part Part of human experience.
- It comes as an individual
- It can involve collaboration
- To facilitate- enable something to happen
- It can be a consumer- Buying an outfit, watching a documentary, going to a gallery etc.
- You can be a ‘hybrid manager’. Charles Crial- Composer, creates apps and games, author, first resident artist at Radio One.
- You can be a conceptual thinker- one who constructs ideas.
- You can be a maker.
- Culture jamming.
- Expressing something in you historically specific. Comes from the environment?
- 20th Century- came from God.
- Many different areas/ kinds of creativity can clash.
- Creativity can make you employable- it can drive economic growth.
- Creative industries is the fastest growing economically.
- Temple Meads Creative Hub (example in Bristol).
- Creativity can also be used by chefs, computer scientists, engineers etc.
- The definition of creativity has changed many times.
- There is no real universal definition.
- Modern creative arts are European and are 200 years old.
- Before this, medicine and sport were considered creative too.
- The works of Neville Brody for instance wouldn’t have been valued before.
18th Century
- Art was about separating from everyday life - singling out things to show importance.
- Galleries and museums were the place to separate it.
- Romanticism showed imagination, originality, progress, genius figure.
Late 19th Century and 20th Century
- More avant-garde.
- Artists were groundbreaking, radical, revolutionised.
- They were looking forward, not back.
- Breaking away from museums.
- More experimental, risky.
- They separated the practice from entertainment.
- Design and art are a social function to a better life. Technology can help this.
- Disney animation was rather realist. This was broken away.
- Always used sans serif fonts.
- He broke away from unnecessary ornamentation.
- The Nazi’s considered his work ‘not German’ and was arrested.
Postmodernism- Mid to late 20th Century.
- Was completely different from the past.
- Goes against the established strict rules of modernism, yet still borrowing ideas and mixing retro styles.
Taken from comic book, yet still kept the style within new technology.
- Considered nostalgic.
- Still handmade yet in the digital age.
- Thought of as an ‘anti- typographer’.
- His work was sometimes illegible.
- Was an art director for ‘Ray Gun’.
- Was stylised to be anti functional.
- Bryan Ferry gave a boring interview, so he decided to publish it in dingbats.
- Creative Arts
- Industry- Makes it a marketplace
- European - New media, political interest, enterprise, business, financial
‘Culture Industry’ 1930’s- 40’s. Frankfurt School.
- They were German Jews, which was considered dangerous.
- Social research.
- They moved to New York to escape Nazi Germany.
- They returned after the war.
- New York was an interesting cultural scene. Many fled there.
- They observed US music, flags etc and were horrified as it almost linked to propaganda.
- Notion of persuasion.
- Culture Industry is a product of mass culture.
- Uniformity- work in the same way and is almost predictable.
- Pop culture repeats the same messages, ideas etc.
- It encourages people to conform.
- This means people are less likely to revolt, complain, feel exploited.
- Short term fun/ entertainment makes people less likely to complain.
- Art’s job is to challenge every day life.
- Culture and industry are considered as opposites.
- Economy- growth in Western slaves to consumerism.
- Do we choose to be slaves or not?
- Consumerism is targeted at everyone and we buy into what we want, which leads back into creativity and culture.
- For instance, clothing. Says who we are, where we’re from. It shouts our status.
- Do we buy things because we want it or because other people have it.
- iPods for instance- cultural technology. What is it culturally in third world countries?
- What if films were based on gay couples? Would this influence people or not reach out to people?
Walter Benjamin: A More Optimistic View- Mechanical Reproduction
- Reproduction- destroys the aura of work, but reaches out to a further audience.
- Why do I need to travel to another country to see a painting in a gallery? You can see it in a book or on the internet. Is it the same? Probably not, but it makes it more accessible and not exclusive to those who visit galleries.
- Industrial reproduction is sometimes thought to be good, but people don’t always agree.
- Unpredictable, innovative, critical.
- But still makes decisions of what you’re buying into.
- Authors of creative content, like on youtube etc.
- People are influenced by what is considered a ‘good’ consumer product or not via creative content such as youtube and blogs.
Roland Barthes “The Death of the Author” 1967
- A short essay translated from French.
- It is against creative producers being ‘God’ and the centre of meaning.
- Consumers should be the one who holds the meaning and how it’s interpreted.
- Do not be obsessed with the intended meaning of the creator.
- Meanings are not fixed but plural.