Cultural Hierarchies- Rachel Miles
- Cultural hierarchies are not a fixed thing.
- Different from Animation to Graphic Design/ education facility/ university, which all support themselves.
-“The Art and other examples of human intellectual achievement that is considered collectively.”
- Publicity + Exhibition + Publication + Performing + Screening = Active
- It is process and practice rather than objects- but the product.
- It is not culture if it is not seen. It needs to be considered by others and in the public eye.
- Animation studio
- Makes movies
- Changes peoples lives
- Gives jobs
- Production studio
- Family films- mostly computer graphics
- High end and low budget
- Can take years to make, so has to predict culture.
- You get a job at Pixar by making yourself known and through connections. This can involve exhibiting and publishing. It has a hierarchy. You can have creativity but you have to go through a process, which may involve studying.
Emile Chol- Fantasmagorie 1908
- Youtube wasn’t around at the time.
- Was one of the earliest animations.
- It was more exclusive as there were not too may animators.
- Youtube gathers culture for people to view- more accessible.
- Anyone can publish on Youtube, which makes Pixar more exclusive.
- However Youtube is not as focused, therefore it can be hit and miss whether people will see it or not.
- Pixar films have familiarity, they have certain themes, aesthetically have a certain style etc.
- Youtube has a mixture of everything.
- Youtube has restrictions on the length of content, copyright etc.
- More can be viewed on Youtube than what Pixar produces.
- One third of the world do not have access to the internet or may not know what animation is, so Youtube has created an almost subculture.
- Journals and articles are linked with cultural institutions, which are quite exclusive, but are made more accessible by having a presence on the internet.
Island Def Jam “Music Universe”
- Visual representation of music made at certain times.
- They looks at particular types of music to demonstrates the cultural conditions.
- The public may not have graphic knowledge, but means something different to those who do.
- They both have different cultural aims using different aesthetics, themes etc.
- Was a school, which questioned the philosophy about what it should be.
- This links with contemporary fine art, Pop Art, Dada etc.
- Cultures have their own language but can work together, for instance Graphic Design and Fine Art. You have to have awareness of both at some point.
- What is Graphic Design? What makes it not Textiles for instance? Is it the context?
A system in which members of an organisation or society are ranked according to relative status or authority.
- We’re all in the system, but it’s not just objective.
- People may walk because the destination is close, or they’re trying to be healthy, perhaps they’re poor?
- If someone has a helicopter, it might not just be due to status and money. Those may not even want a helicopter. There’s also the medical context of the mode of transport to consider. In Australia, all ambulances are helicopters due to the geographical context of the country.
- In Africa, nurses travel by push bike.
- Cultural significance depends on existing culture, which varies.
- If a child’s first word is ‘Dad’, that has a hierarchy to the dad. It means something to him.
- But in a system, it doesn’t personally matter to anyone else.
Physiological > Safety > Love/ Belonging > Esteem > Self Actualisation
- You can’t have one without the other, but you can’t have Self Actualisation when you don’t have the basic physiological needs (such as breathing, health), so why doesn’t that own the hierarchy?
- But this not a system of power and control.
- Just because it’s published, doesn’t make it 100% correct. It’s just a model.
- So what ‘stages/ needs’ do I need to achieve to get where I want in Graphic Design?
- Am I a Graphic Designer yet according to culture? Or am I just a student?
- Gothic style architecture.
- The first thing you notice is that it is tall and imposing- a lot bigger than everything else around it.
- What if the context changed and it was a building in Manhattan?
- The first thing you’d notice about the building is that it was old.
- First thing you notice is that it is very white.
- This shouts divine, purity, fresh, new, white race, possibly the KKK.
- Mormons are not usually black.
- What came first the building or the ideology?
UWE vs University of Bristol
UWE
- Building is 10 years old.
- Probably will not forever look the same, may have to be rebuilt.
- Designed ‘in the times’ and is not meant to last forever. Bauhaus.
University of Bristol
- Hundreds of years old.
- It is a protected building- has historic significance.
- The architecture was made to last.
- It will forever look the same.
- It is considered an ‘investment’ as the value will increase.
- However, it may cost the same to rebuild a building like at UWE, as it would to maintain such a building like University of Bristol.
- In the end of the day, they’re both cultural sites.
- Going to Ashton Court for lectures does make it feel as if my cultural site has a higher status, in comparison to what I thought before I was aware of the location.
- Universities provide spaces to display, for instance at degree shows. This is creating culture upon leaving the institute, where you will continue to create culture.
- You are given a piece of paper, which signifies your qualification and attendance at a cultural institute. Is the paper the degree? Or a representation of your conformity? Although you have this qualification, does that make you know what Graphic Design is?
- Then there’s the argument of whether Graphic Design is culturally accepted in gallery spaces. This was questioned by Andy Warhol for instance.
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