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HOW DID YOU MEET EACH OTHER?
We met in Engineering School
HOW DID YOU GET THE IDEA OF LE SHAPE?
We made our own boards in a school’s garage and the decoration part with Posca was a real pleasure.
At a party, after some beers, we thought, we’d really like to try the entrepreneurial adventure.
HOW DID YOU MEET EACH OTHER?
We are a father & daughter team that collaborate with engineering companies around the world to find and integrate cutting edge innovations and deliver high tech consumer products to the end consumer. Together we have 55+ years of engineering, marketing and sales experience. We have always had a vision to innovate and better the consumer products industry. New technologies and innovations are entering the market place today at a higher pace than application for those technologies are being produced. That’s where dad and I collaborated to make these technologies a reality and bring them directly into your homes.
My dad, Bobby Bedi has been an electrical & mechanical engineer for 40+ years working with fortune 100 & 500 companies from around the globe. He started his technology applications consultancy, Design HMI LLC, 8+ years ago that takes innovative technologies from around the world and integrates them into actual applications and consumer products. His engineering market reach goes from US to Europe to China to India to Australia… and on.
Last year (2014) Design HMI also launched a Innovations hub called Engineering Well and a product marketing subsidiary Greenlama
I am Gita Bedi and I run the product marketing subsidiary GreenLama – Delivering Innovation. I have worked in marketing and sales for fortune 100 & 500 companies for 13 years. For the past 5 years have been working with startups to bring their products and projects to market successfully.
HOW DID YOU GET THE IDEA OF THE NANO HEATED?
We are huge coffee and tea drinkers and have always been frustrated with our beverages getting cold within 10mins. With over 50 plus mugs that each one of us have bought over the past few years our frustration had just grew further. SO when Bobby collaborated with AME ( Nano Heat Technology company) we found a solution to the age old issue of our beverages getting cold before the 5th sip. Bobby designed and engineered the mug over the past year.
HOW DID YOU GET THE IDEA OF WOUFKI
The idea came when I saw my mother looking out for her dog all evening…
WHAT WAS YOUR BIGGEST CHALLENGE?
My biggest challenge was to build the prototype for it to resist water, snow, cold, hot… all bad weather !
HOW DID YOU MEET EACH OTHER?
We were childhood friends.
HOW DID YOU GET THE IDEA OF ISET WATCH
We are both passionate by tennis and we wanted launch our start up together.
HOW DID YOU MEET EACH OTHER?
We all met at university.
HOW DID YOU GET THE IDEA OF M.MOUSTACHE?
Watching men shoes offer. We didn’t find a single brand specially dedicated for the young thirties, both in the product offer than communication.
HOW DID YOU GET THE IDEA OF TREE-LABS?
Tree-Labs was born from observing the market : in the industry of audio, most companies subcontract their development to other factories which probably a lot of them do not have an audio expertise and use of the correct materials.
Contrary to our competitors we do not have matury dates, we want the total satisfaction of our ears.
Each of our products goes through several phases until we are completely satisfield by the result.
We met on the Bluetooth speakers marketplace, the offer was not up to the demand.We wanted to propose users a new type of speaker with the purest sound.
WHAT WAS YOUR BIGGEST CHALLENGE?
To understand the market and especially the fast adaptation required to stay competitive in the market.
Be present online and on social networks.
And finally, I think our biggest challenge is to build a very important brand image, especially in early stages.
The quality of the product is extremely important for us
HOW DID YOU MEET EACH OTHER?
We met during our studies, in Brest Business School.
HOW DID YOU GET THE IDEA OF PENN AR BOX?
3 years ago, I went to Cardiff during one year. Big problem: the lack of breton food. My parents sent me breton products by Post Office. Penn ar Box was born.
