Corporate Crowdfunding: The Natural Evolution of a Global Revolution
What began as a grassroots phenomenon, a recent novelty of the online era, has become a disruptive change in the best way possible. Leveraging social networks, viral media methods and open innovation, crowdfunding has generated millions of jobs, investment opportunities and billions of dollars worldwide. It is no surprise then that some of the biggest corporations in the world have begun to adapt crowdfunding mechanisms to power their own activities, and in turn adapt themselves to the reality of the new sharing economy.
With the capacity for creating unprecedented engagement between enterprise and community, the next evolution of crowdfunding heralds the dawn of a new era – the rise of corporate crowdfunding.