Crowdfunding: The Corporate Era

KEVIN BERG GRELL | DAN MAROM | RICHARD SWART

[thecorporateera]

In a world where new trends appear by the second and the average attention span is at an all-time low, it is hard to tell revolutionary innovation from the mundane. Crowdfunding, originally an alternative means of finance for aspiring entrepreneurs, has transcended the world of finance and is fast reshaping many other aspects of our lives.

No longer the sole purview of entrepreneurs, many corporations have begun to adopt and adapt crowdfunding to utilize their crowd assets. Leveraging the power of the crowd and the concept of community, crowdfunding transforms processes such as marketing, innovation, sales, intrapreneurship, market validation, customer engagement and more, giving any enterprise a key advantage in tomorrow’s market.

Crowdfunding: The Corporate Era is the first book to examine how businesses can and are using crowdfunding to radically improve the way they work. With a variety of case studies and insider views, from Chrysler to IBM, it is essential reading for all corporates, from midsize to multinational.

[thecorporateera]

Corporate Crowdfunding: The Natural Evolution of a Global Revolution

What began as a grassroots phenomenon, a recent novelty of the online era, has become a disruptive change in the best way possible. Leveraging social networks, viral media methods and open innovation, crowdfunding has generated millions of jobs, investment opportunities and billions of dollars worldwide. It is no surprise then that some of the biggest corporations in the world have begun to adapt crowdfunding mechanisms to power their own activities, and in turn adapt themselves to the reality of the new sharing economy.

With the capacity for creating unprecedented engagement between enterprise and community, the next evolution of crowdfunding heralds the dawn of a new era – the rise of corporate crowdfunding.

[thecorporateera]

Crowdfunding is coming of age and gradually moving into the mainstream. This book spotlights how corporates can leverage crowdfunding and crowdsourcing to amplify marketing, foster innovation, and enhance their CSR programmes. A pioneering and thought-provoking book!

Bryan Zhang, Crowdfunding and Alternative Finance

[thecorporateera]

Crowdfunding isn't just for startups and social causes, it's about customer engagement, open innovation, and market validation, things every modern company should care about.

Don Tapscott, bestselling author, most recently of The Digital Economy

[thecorporateera]

Crowdfunding and alternative finance generally is enormously disruptive and will make a huge difference to the way private businesses are funded. This book brilliantly examines why this profound transformation is so important.

David Stevenson, Executive Director AltFi and financial commentator

[thecorporateera]

Most now 'get it' that crowdfunding will be huge; what this breakthrough book shows is that large companies will be a big part of it, even leading it. Get ready for the stampede as corporate giants discover the myriad benefits of unlocking the power of the crowd.

Jonathan Medved, CEO, OurCrowd

[thecorporateera]

A rare insider's look at the cutting edge of some of the world's top companies - and the radical new means they're using to succeed.

Joshua Klein, author of Reputation Economics

[thecorporateera]

A thorough and enlightening exploration of crowdfunding's roots and its successful adoption by corporates, an ongoing revolution...

Eddie George, founder & CEO, NewFinance

[thecorporateera]

Entrepreneurs, corporations, and policymakers who read this book will be forever changed and inspired by the quiet tsunami in finance and marketing that is now under way. Crowdfunding is much more than people generally understand.

David Weild IV, founder of Weild & Co., former vice chairman of Nasdaq, and "father" of the Jobs Act