Houston-native Alejandra Fabris, also a Rising Talent at BCAF, believes that festivals harbor the most potential for establishing an artist's income by setting pricing benchmarks. "Even if what an artist does is beautiful or truthful or innovative, I can't see how it would be feasible to put a price tag on any given artwork if no one else knows of its existence," Fabris explains. "A festival puts an artist on the map because it is an excellent venue for cultivating public interest in a new particular line of work." There's no question that large festivals also foster a kind of competitive edge between participants. As such, her objective is to stay close to her interests, genuine to her voice and and honest to her heart. "I still believe that most people will recognize artistic integrity when they see it and that, as bizarre as it might sound, I think integrity sells," Fabris explains, joking that, following the advice of an experienced colleague, when one enters the "circus" one has to be the funniest, most engaging clown.
http://houston.culturemap.com/newsdetail/03-23-13-business-incubator-bayou-city-arts-fest-says-no-more-starving-artists-debuts-innovative-program/?utm_source=CultureMap+Houston+Daily+Digest
