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The sporting future is customer-led

The #sportingfuture will be customer-led

Sporting Future – A New Strategy for an Active Nation

Last week the UK government published Sporting Future, its new strategy for UK sport. This strategy is a very welcome step forward for the sport sector and the UK as a whole.

Sporting Futurehas defined the market opportunity, clear priorities, supporting measures of success and why these choices are important. Without dictating how it is…

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#customer-led #right things right #sporting future #strategy

Nike's growth fuelled by deep customer insight

Nike’s growth fuelled by deep customer insight

This week Nike announced it was committing $50m to Michelle Obama’s campaign to get American kids more active, citing the high social costs of the “inactivity epidemic”. This commitment is just the latest example of the lesson Nike learned many years ago – to sustain growth, they must be customer-led not product-led. And when you consider they announced double digit revenue growth in December and…

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#Brand #Business Growth #customer centricity #customer insight #customer-led #innovation #marketing

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