#d&adresearch

[antonyad2]

LEGO 

Lego takes a completely different approach to the other brands I've talked about. It integrates the product with the topic. Lego uses its models instead of photos to show its identity and establish a connection in people's minds between the product and the brand values. This brand also uses videos to delve deeper into what Lego has created to maintain sustainability. In the video I'm talking about, they are promoting Lego Replay, which is about passing Lego bricks to children in need of play. This campaign is the first thing they mention, which is a clever way to grab the reader's attention as it is different to what other brands currently do.

[antonyad2]

IKEA 

Another sustainable brand I looked at was Ikea.

On their website they use a strong and clear hierarchy to discuss global issues and what they do to solve them, which is reinforced by the profound imagery in Ikea's colour scheme. The simplicity of this page and what I have learnt about Ikea and its relationship with the environment leads me to believe that this brand is about action, not about talking or wasting time and money advertising this side of the brand. They are not trying to present beautifully what they are fighting for, they are here to educate and go back to working on helping the planet. 

[antonyad2]

I looked up these words in the dictionary because I thought they might open my mind to new ways of exploring my topic. I believe that it is crucial to fully understand the definition of brand values. This allowed me to better interpret what giffgaff is all about and not make unnecessary associations and assumptions.

[antonyad2]

Honest Mobile became the first UK mobile provider to achieve B Corp status, and here's how they announced it.

Fairphone, the Holland mobile network, is the first to receive B Corp certification.

Both mobile providers take the announcement seriously and provide a detailed explanation of what it means to become a B Corp. They take this approach because it is in line with the values of these brands and their tone. I still believe there are better ways of addressing this, as one web page does not acknowledge this accomplishment well enough.