Amplify’d from www.mylocalbusinessonline.co.uk
Back to Yell small business websites though
I had not one, but three calls from the nice chaps over in Yell Telesales HQ last week and I really could not believe what I was hearing.
The first call was a nice guy who really seemed to believe his sales patter, and if I didn’t know better it was very convincing.
First of all he asked me about my business online, and what did I do. He didn’t seem put off at all when I told him, I help local businesses get found online. Really, alarm bells should have gone off for him at that point – I know what you are talking about, you can’t baffle me with bullshit!
Then he asked me if I knew that Yell had a special partnership with Google and they can get me to the top of the first page in Google.
That’s rather economical with the truth to be polite about it. OK, let’s not be polite, it’s a lie.
Yell is an accredited Adwords reseller. AdWords are the Google advertisements that you see on the Google search results and on websites that sign up to AdSense. It’s advertising space, nothing more, nothing less. Stop paying and your top “listing” (read advertisement) disappears.
Fact – you do not need to pay Google to get in Googles listings. You may have to work quite a bit to get in the top 10 (or hire someone to do it for you), but you don’t need to pay Google anything.
Google ads can be very useful, they have their place in the grand scheme of things, so I am not saying don’t use them. Just don’t be taken in by the “Partnership with Google” rubbish.
So, the sales guy gave up trying to sell me pay per click ads on Google. The next tactic was to get me to upgrade my free online directory business listing on Yell.com.
Read more at www.mylocalbusinessonline.co.uk
See this Amp at http://amplify.com/u/a15rae
