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disregard the puma marketing push . . .
Puma Dance Dictionary
Before there were words, texts, tweets, we had body language. The Puma 'Dance Dictionary' turns your social media messages into dance – in order to promote Puma’s new fragrance.
Crazy great! A dance dictionary.
PUMA is claiming to have invented a new language, in dance, well, perhaps they can’t claim that, but they can claim to be the first ones to build a dance translation engine that allows people to send personalised messages in dance to friends and family around the world, all to promote the new Puma Sync Fragrances for men and for women.
From the guys at Grey London.
I found this very interesting. I love dancing it's just a pity I don't really know how to.