#dancingtrafficlight

[nudgeitalia]

Il semaforo danzante: quando l’attesa si fa divertente

Contenuto elaborato da: Vittoria Perego

Vi è mai capitato di vedere un semaforo danzante? Noi si, grazie alla Behavioral Economics. 

Con questo piccolo intervento di nudging si vuole cercare di modificare il comportamento delle persone con il potente strumento del divertimento! In questo modo si garantisce maggiore sicurezza ai pedoni e agli automobilisti nel delicato momento dell’attraversamento della strada soprattutto nelle aree urbane più trafficate. 

Come? Rendendo divertente il momento dell’attesa. Inoltre potete anche improvvisarvi coreografi: i vostri movimenti vengono trasmessi in diretta sul semaforo e l’omino li riproduce.

Cliccate sul link per saperne di più e fate attenzione in prossimità degli attraversamenti...farsi travolgere dal ritmo è un attimo!

FONTE: https://www.youtube.com/watch?v=SB_0vRnkeOk&fbclid=IwAR017H1G5kD9hfb8pzgVAE7VV2tZ_p0iRC0yJA33dnCCqM88xw-Jpx7u6QE 

[thesorrowmaker]

In haptic cities like Hong Kong, people hate waiting red lights. What they really want to do is to rush and bypass all the red icons. In the case like that, it is dangerous on road. The Dancing Red Light successfully solved the problem with a design like that. Waiting is no more boring as the little red man jumping and bouncing, catching pedestrian to stop and watch.

The Dancing Red Light would require someone keep waving their bodies to keep the little red man dancing. It is a real-time device as shown in the video, which, sadly, might not moving constantly as there may not be a person dancing back the stage. Therefore, a movement log should be installed so that the computer can remember previous movements, preventing a gap. When the camera detects a person coming in, the machine turn real-time display instantly. Another measure would enhance the installation is a pedestrian-aimed movement receiver. The motion sensor might be possible to be installed on both sides of the road, as a random chosen pedestrian moves, the little red man follows.

[jadekwan]

Interactive dancing traffic lights 

[brandingandmanagment-blog]

Campaign by BBDO and Smart Find the touch point, use a positive language to interpret message, and transform it to a playful experience. In our case, we can look at how terrible smoking is, and instead of presenting something shockingly dreadful, we may put our emphasis on how wonderful life can be without smoking.

[houseandhomme]

Interactive dancing traffic lights make waiting “more entertaining”

{I don't know how many traffic lights I pass by on my bike ride to work, but this would be such a cute way to wait at the stop light. Hop on over to vimeo to watch the video. Happy Almost Friday!}

An interactive installation in Lisbon aims to encourage pedestrians to wait until it's safe to cross the road by making the traffic lights "dance" using motion capture technology.

Car brand Smart teamed up with advertising agency BBDO Germany to create a special pedestrian crossing light in the Portugese capital, featuring a red stick figure that dances to attract the attention of pedestrians who might otherwise walk out into the road.

"We believe that smart ideas can turn the city into a better place," said Mercedes, the German car manufacturer behind the Smart brand. "Like a dancing traffic light that makes people watch and wait rather than walk through the red light. For more safety."

[sandefranc]

Interactive dancing traffic lights make waiting "more entertaining"

[scottyvn]

Smart - The Dancing Traffic Light

A nice simple way to get pedestrians to take notice of traffic lights.

[erretepe]

El semáforo que te invita a bailar mientras esperas! Brillante idea.