
seen from Russia

seen from Germany
seen from United States

seen from United States
seen from Germany

seen from Austria
seen from Portugal

seen from United States

seen from United States

seen from Austria

seen from Türkiye
seen from United States
seen from United States

seen from United States
seen from United Kingdom
seen from United States

seen from Malaysia

seen from Australia
seen from United States
seen from United States
@chandlerxlatsis
"Achilles!” Daniel frowned as he gave the dog’s leash a tug, and while the dog stopped barking, he only sat at the stranger’s feet, giving them a huff as he stared. “Sorry about that. Usually he’s more well-behaved.” An apologetic smile was shot at the other man as Daniel scratched behind the dog’s ears. “Hope he didn’t startle you too much.”
“It has become increasingly difficult to think or talk about big ideas that would really change our societies for the better. What is missing, however, is an underlying ethical or ideological framework that can bring often rather disparate policy proposals into a coherent whole. This will be impossible to achieve unless we go back to first principles and reflect on some unavoidably moral and philosophical questions about what is just and what is fair, and about what it means to live together as free and equal citizens in a democratic society. In light of the urgent problems we face – poverty and inequality, war, an ecological crisis – it’s tempting to dismiss this as an intellectual indulgence. But it is nothing of the sort: it is an essential starting point for developing a truly transformative politics. After all, without a clear idea of where we want to get to, how can we know that we are on the right course? And how can we muster the energy to do the difficult political work that is needed to get there? At stake is more than just the next election – it is the chance to shape a public philosophy for the post-neoliberal age.”
Extras din
Free and Equal
Daniel Chandler
Este posibil ca acest material să fie protejat prin drepturi de autor.
Could the answer to building a more just society lie in 50-year-old ideas? Our guest this week points to the ideas of John Rawls, one of the
Crystals in storytelling: The grand semiotics and mythology of a dumb rock
Crystals in storytelling: The grand semiotics and mythology of a dumb rock
Crystals and gem stones have various applications in the real world. Medicine, music, spirituality. But when it comes to storytelling, the idea of a crystal, simply the word, is in itself a concept. It’s short hand. This is because of the area of linguistics known as semiotics.
Imagine I was to simply say that I was watching a film or reading a comic where the characters were seeking a crystal or…
View On WordPress
Intertextuality blurs the boundaries not only between texts but between texts and the world of lived experience.
Daniel Chandler, Semiotics:The Basics
12 | Daniel Chandler’s “Semiotics: The Basics”
Once in while it is necessary to move away from the design spheres and delve deeper into linguistic (and philosophical) issues. Of course, the practical application of design principles is still one of the main goals of the designer, but it does not hurt to know about semiotics, the study of signs, meaning-making and communication. Since designers are practitioners of semiotics of some sort, it is crucial to know what constitutes (our) language, how we make meaning of it and how we communicate with it in certain contexts. Chandler’s book provides useful summaries for all the essential concepts that impacted the way we make and perceive design today. The book has eight main chapters that deal with the following topics:
Introduction: considers different definitions, the field’s link to linguistics, along with langue and parole
Models of the sign: includes the Saussurean and the Peircean model as well as the symbolic, iconic, and indexical mode
Signs and things: talks about naming things, referentiality, and modality
Analysing structures: discusses the axes and the paradigmatic/syntagmatic dimension, the alignment and spatial/sequential relations
Challenging the literal: deals with rhetorical tropes, metaphor, irony, denotation and connotation, and myth
Codes: addresses the types of codes, perceptual/social/textual codes, and the idea of codification
Textual interactions: explains the models of communication, different positionings and modes of address, inter- and intratextuality
Prospect and retrospect: is devoted to topics of structuralist/poststructuralist semiotics, methodologies, and going further from the approaches presented
As a student of English, I must say that linguistics can be a daunting and tough field of study. There are so many different ideas and concepts that only rudimentarily explain what happens in our complex system of communication. Semiotics, as a subcategory of linguistics, is one of the “easier” areas that deals with the different sign models and how they changed over time. Personally, I find it quite fascinating to read about the history of human signs and how their understanding has changed in the course of time. But: somebody who does not study the English language might not be that interested in such concepts or find them too theoretical/philosophical for graphic design since they heavily rely on the abstract understanding of language and communication. For this, Chandler provides a well-written (academic) book that is perfect for beginners. From explaining which sign models are relevant to the different codes and textual interactions that exist, he gives a great overview over the topic. So, if you decide that it is time to dig deeper into other sciences than colour theory or composition, this is the right book for you!
Buy it here: http://www.amazon.com/Semiotics-The-Basics-Daniel-Chandler/dp/0415363756
Have Fun!
Does anyone have a link to a free copy (pdf or the like) of these books:
Chandler, Daniel (2007) Semiotics. The Basics. London: Routledge. 2nd edition
Leeuwen, Theo van (2005) Introducing Social Semiotics. London: Routledge?