Gemma Melling

I'm a North West UK based local government communications person, mum of 3 girls. Passionate about communications, PR and social media, I'm a current affairs addict and lover of good food and good wine.

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Changing Twitter might not be such a bad thing

Changing Twitter might not be such a bad thing

There’s been a lot written and tweeted about the new direction that Twitter is taking in terms of introducing a more algorithm based timeline rather than its current chronological feed. Twitter purists aren’t happy about this change and there are those who think it takes the social network down a similar route to Facebook, which as we know picks and chooses which posts you see (or don’t see) and…

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As newspapers prepare for a future online, PR must stay ahead

This afternoon was the CIPR North West’s event Social Media and the Law, with speakers Tony McDonough, Business Reporter at the Liverpool Echo, and Steve Kuncewicz, a media law specialist.

I like to think I have quite a good grasp of legal issues surrounding social media, but Steve’s talk was really interesting and very informative – especially on issues like NLA copyright and recent legislation…

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Don't blame the council - blame ITV

Don’t blame the council – blame ITV

Like many others I tuned in yesterday to watch ITV’s Don’t Blame the Council, billed as a ‘behind the scenes’ look at Wigan Council.

Back in October, when Wigan announced they were going to take part in the programme I blogged about it and was hopeful that it would help shine a prime-time light on the real challenges faced by local authorities like Wigan. Maybe it would help ‘ordinary’ residents…

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Tim Hunt: ‘I’ve been hung out to dry. They haven’t even bothered to ask for my side of affairs’ | Science | The Guardian

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Yes, council communicators should think like ‘content marketers’

With a background in journalism and now public relations, the concept of content marketing is one that I am really interested in.

I don’t count myself as a ‘marketer’ but for me, content marketing is all about telling stories that are relevant to your brand/organisation, in a way which is useful and interesting to your target audience/stakeholders. That’s very much what I love to do.

Basically,…

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Want to know what digital journalists really want from PRs?

I think we all realise the world of newspaper journalism has changed almost beyond recognition in the last few years – and will continue to do so in those to come.

Newspaper journalists are increasingly concerned with creating digital content – recording video and audio interviews, breaking news on twitter rather than waiting for the next day’s print edition.

Our main local daily newspaper the…

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8 Nonobvious Tips to Promote Your Content

Great content does little good if the right audience isn’t exposed to it. New ways to promote content pop up all the time. Here are 8 nonobvious content promotion tips to leverage in content marketing: Continue reading →

The post 8 Nonobvious Tips to Promote Your Content appeared first on Content Marketing Institute.

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Optimal Image Sizes to Share on Social Media Cheat Sheet [Infographic]

With most social platforms now allowing users to include visual content, companies are learning the value that images and videos can add to their marketing mix. However, it's important to ensure you're using the right image types and sizes to maximise their impact on each network - this infographic outlines image and video best practices on each of the major social platforms.  from Social Media Today RSS http://ift.tt/1GqlmP6 via IFTTT

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PR leadership lessons from UK Labour Party’s defeat

Corporate PR professionals can learn a lot from political PR professionals and political PR professionals can learn a lot from corporate PR professionals. I was reminded of this when I read Patrick Wintour’s excellent insiders’ account of the UK Labour Party’s election defeat. The main lesson I draw from the article is that the boss […] from STUART BRUCE http://ift.tt/1HMHDkT via IFTTT

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4 Tips to Combat Facebook’s Latest Algorithm Update

Facebook's latest News Feed algorithm update means change for marketers and their brand pages. These four tips can help you stay on top.

        from Convince and Convert Blog: Social Media Strategy and Social Media Consulting http://ift.tt/1FtTYsH via IFTTT

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Todoist Launches PowerApp Integration With Evernote

Todoist, the task management and to-do app, now integrates into Evernote. Now it's easier than ever to bridge the gap between the knowledge you capture and save into Evernote and the tasks you need to manage. from Evernote Blog http://ift.tt/1JsU0Iy via IFTTT

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How to Inspire Readers to Share Your Stuff

You value social shares, right? Regardless of other factors, getting more followers has a positive effect and inspiring them to share your content is one of the big reasons to get involved in social media. Social shares are a form of word of mouth marketing, a most valuable commodity at the ultimate price point: free. Here's some notes on how to inspire and compel social sharing of your content.   from Social Media Today RSS http://ift.tt/1QdfRb4 via IFTTT

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Facebook's newsfeed is becoming a bore

#Facebook's newsfeed is becoming a bore - anyone else agree?

Much has been made by Facebook lately about making sure user’s newsfeeds are full of interesting, relevant content. It’s been the reasoning behind many of the algorithm changes that have penalised Pages’ content in favour of content from ‘real’ people that you are friends with on the network.

But lately my newsfeed has been jam packed with irrelevant stuff – not from brands – but from the friends…

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How to Increase Your Content’s Shareability

How did Canva's Design School triple their traffic in 60 days? It all came down to refining their content strategy.

        from Convince and Convert Blog: Social Media Strategy and Social Media Consulting http://ift.tt/1Gmh6yt via IFTTT

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3 Steps to Create Employee-Engaged Videos

NET-A-PORTER’s employee-tribute video to its retiring CEO generated over 1.1 million views. Though the investment for that type of production may not be an option for you, here are three steps to creating doable employee-engaged videos. Continue reading →

The post 3 Steps to Create Employee-Engaged Videos appeared first on Content Marketing Institute.

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5 Top Tips For Driving a Ton of Free Traffic with Twitter

Twitter has been my secret sauce to building an online brand. It became obvious to me early on that Twitter had the potential to drive traffic to my blog. So I started growing my followers, tweeting links to my blog and testing different tactics to see what worked and what didn’t. I remember someone saying [...]

The post 5 Top Tips For Driving a Ton of Free Traffic with Twitter appeared first on Jeffbullas's Blog.

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Facebook Instant Articles Have Arrived: The End of Publishing as We Know it? | Social Media Today

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