At a minimum, the DG “message” should consist of the following: What is DG? Why do we need it here? What are the benefits of DG? (Try to tailor this to your audience)
Tina McCoppin addresses success factors for a data governance communications plan. Marketing data governance is critical and Tina highlights some core messaging opportunities. Her minimum list is the brand (the what), the motivation (the why), and the benefits.
The motivation and the benefits are two angles on the same fundamental message. As I was reading her advice on messaging, it reminded me of Simon Sinek's Golden Circle, which captures how creative innovators focus on the "why", the "how", and then the "what" in that order. They focus first on their motivation and let that drive the "how". The "what" becomes incidental. This applies to data governance as much as to an iPad. One of my current priorities is to tune my ability to quickly and substantially articulate the "why" of data governance for different audiences. Data governance can improve customer engagement, reduce operating costs, increase revenue, and even increase the value of the company. It can reduce employee frustration as a fringe benefit of improved data quality. It's important that data governance leaders articulate these benefits, tailored to the varied audiences of investors, executives, data owners, and data stewards.
Tina rounds it out with a robust laundry list of important messaging points related to:
This is valuable data governance marketing and awareness fodder and I'll refer back to this when I'm focused on awareness. Kudos to Tina! I plan to go back and check out Part 1 and Part 2.