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The Strategy vs. Sales Conundrum
The Strategy vs. Sales Conundrum
The Strategy vs. Sales Conundrum Why Your Company Needs a Strategic Customer Profile Only customers buy. That may seem like a tautology, but it is a very pithy rule of selling. A market never buys anything. Closing a sale to a customer is the “final mandatory step” in connecting any strategy with business development efforts and sales results. So for most companies, the de facto strategy is…
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Preventing Stale Remote Work Relationships
Preventing Stale Remote Work Relationships
Early in my career, when I began working for a leading high-tech company in California, I was asked to manage international marketing, and one experience has stuck with me as a key observation about remote working. A colleague was asked to move to our European HQ and to work directly with me in California. This was pre-Internet. We had phones and telex messages on long rolls of paper. My…
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Our Approach to What We Do
Our Approach to What We Do
The Oxford University Model
Our commitment to our clients is to provide exceptional value to them for their businesses. To achieve that goal, it is necessary to understand the communication environment needed to facilitate relationship-building, the foundation for successful consultation, and retained understanding that can be translated into results for the client. The recent rapid transition…
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Embracing Chaos
From Growth To Survival And Then Who Knows? Hidden Harmony Within
As a teenager I had the habit of asking myself odd questions. One of the most enduring of those “questions to myself” involved asking if there was some possible mathematical order to hideously complex physical phenomena like smoke rising from a cigarette. My question remained unanswered for decades until in 1987 I stumbled on
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3 Top Reasons Startups Fail: Obvious But the Numbers Suggest Not These Reasons May Seem Obvious... Yet Few Seem to Grasp Them Because Such A High Percentage Still Fail…
Choose Your Mentor Carefully
Choose Your Mentor Carefully
Choose Your Mentor Carefully
Do you and your company have a mentor? A mentor can be a crucial company asset, but you must carefully interview and evaluate mentors. You must sense the potential for a positive personal relationship and most importantly, trust.
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Be Prepared To Pivot The Story of the Quick And The Dead Why do so many startups fail? The single biggest reason is inadequate focus and research into the market.
Leveraging Social Media Marketing Automation Projecting Your Company's Brand, Generating Leads, Building Partnerships How can a new small company create market momentum, and fill its sales pipeline?
