#dc explosion

[evilhorse]

Adventure Comics house ad (circa July 1978)

[inhousearchive]

House-ad advertising the ill-fated "DC Explosion". In 1978, DC Comics attempted to recapture market shares by drastically increasing titles, page counts, and cover prices. The marketing campaign proved to be a failure and several announced and planned titles were subsequently quickly canceled, as a consequence earning the name of "DC Implosion" for the era instead.

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BHOC: FLASH #265

The DC Explosion was finally upon us! As advertised for months leading up to this moment, DC’s entire line of titles increased their cover price to 50 cents from 35, adding an additional 8 pages of story to each issue. This was an attempt to combat the low profit margin that comic books were able to offer to retail outlets who stocked them (much as DC’s concurrent experiments with Dollar comics…

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[unstable-molecules]

DC Comics house ad from the 1978 Explosion/Implosion. Whatever happened to Cinnamon?

[p-c-ba-dcforever]

House ads trumpeting the doomed DC Explosion of the late 70s. Note the inclusion in the first ad of Steve Ditko's The Odd Man, who did not actually make it into published DC continuity for almost two decades after he appeared here.

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BHOC: ACTION COMICS #486

BHOC: ACTION COMICS #486

Another Thursday, another opportunity to ride my bike down into the center of town to our 7-11 after school to pick up the new comics. The conveyance and the distance has changed, and even the day of the week, but the process remains the same even today. There isn’t much overt to say about picking up this issue of ACTION COMICS. I was following the series regularly, so assuming that I could…

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[brevoorthistoryofcomics]

BHOC: THE FLASH #264

BHOC: THE FLASH #264

This was the third of the three issues of THE FLASH that I picked up during that unexpected and much-begged-for trip out to the Heroes World store in the Levittown Mall. My regular 7-11 had clearly scaled back on how many DC titles their spinner rack was carrying, and so I not only missed out on seeing new series such as BLACK LIGHTNING or SHADE: THE CHANGING MAN, but I had also missed a batch of…

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BHOC: BRAVE AND THE BOLD #142

BHOC: BRAVE AND THE BOLD #142

This one would have been an impulse purchase, I think, when it arrived at my local 7-11. I wasn’t reading BRAVE AND THE BOLD religiously, though I had picked up a number of the recent issues. Typically, it would all depend on who the guest star was, because I’d worked out that the style of story typically feature in the book’s pages wasn’t entirely to my liking. I wasn’t ever a huge fan of…

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