#dcom280

[adventuresinwebcontent]

Bernie Sanders Has A What?

Bernie Sanders is a revolutionary political candidate. With his own brand of liberalism, Senator Sanders has been taking the country by storm, attracting supports of all ages and backgrounds with his dialogue on economic inequalities. Something interesting about Bernie is how well he connects with the young adult vote, especially through social media. Within the past day or so Bernie has stepped up his digital presence in a way other candidates has not. What I’m saying is:

Bernie Sanders has a snapchat.

Personally, I think this is fantastic. Many young adults use snapchat a lot and it can give the young adult crowd, who may not have the time or interest in politics, a chance to hear Bernie’s message without committing to much time and energy into watching a 2 minute video or reading an article. It may not totally get his message across but it will generate  him some buzz, which honestly is the best thing for any politician.

[adventuresinwebcontent]

Size Matters: Label Marketing and How It Differs by Size-11/3

When looking at the social media of record labels, it is interesting to see how company size truly can affect marketing and brand voice. After looking over a series of different size labels, it seems brand voice directly correlates to label size. For example, major labels such as Roadrunner or Atlantic tends to have a fairly serious, business seeming tone that is typical of the image of most major businesses. They are inviting and friendly but not necessarily person able. Small labels are a completely different stories. Labels such as the punk label Square of Opposition often have a very directly reflect the personality of the person running it. Often, many mid-sized labels, such as Run For Cover Records, tend to fall somewhere in the middle of the spectrum. 

A lot of this has to do with the following of the label. For example, many small labels have more freedom to say what they want and feel as many of their followers have more of an emotional bond with the label and are less likely to leave. Larger brands like Atlantic do not have this luxury. They must pretty much stick to the script and very much so are at the will of the consumer, as people have less of an emotional connection to their company since it is so big.

Coming up: more about labels and ideas about them.

[adventuresinwebcontent]

Kyle is a Pretty Cool Guy-10/7

“How to Create a Content Strategy That Actually Drives Organic Traffic” was a blog post written and published to Hubspot.com by Neil Patel(hopefully of no relation to Matthew Patel). While the article as whole is about generating organic traffic to a site, one suggestion it makes is basing content off of personae. Personae can be much more effective that a general description of users, as it allows marketers to empathize and think about the wants and needs of a specific individual, as opposed to trying to please an entire group. Taking a group focused approach can be emotionally draining, as well as a somewhat inefficient and overwhelming mindset because it is hard to please everyone and feel the feelings of many people, which can be impossible to do at once. When broken down to just one person, it is much easier to feel the feelings of one person and recognize their needs because you are focused solely on them, while still technically pleasing many people due to the persona being a stereotype of the target audience.

 For example, recently in a different class, we got a persona of a man named Kyle. After reading his profile, I felt like I knew Kyle and that we could be friends. His wants and needs were easy to understand and more easily addressed than when previously discussing the group he represented. Personas like Kyle should be used more.

http://blog.hubspot.com/marketing/create-content-strategy-drive-organic-traffic