DEADSTOCK Generally, it’s not my style to bang the sustainability drum, and probably to my detriment. However, when it comes to deadstock fabrics, I feel it is appropriate. All of our selvedge denim fabrics are deadstock from world-class mills. What am I talking about? ‘Deadstock’ refers to excess material that doesn’t make it into production by fashion brands. Why is deadstock fabric considered sustainable? It’s because the fabric is given a new life, a new opportunity to be put to use, avoiding the landfill. Deadstock by no means implies lower quality. The fabrics I purchase are made to a very high standard and generally made using organic cotton, the same as most high-end selvedge denim. Deadstock is not the same as factory seconds - materials produced with flaws or substandard quality. Purchasing deadstock also has some advantages for me while I explore a new market. Buying selvedge denim this way grants me access to high-quality materials without meeting large order minimums required by large-scale manufacturers. Moreover, this dynamic will allow me to offer broader material options without breaking the bank. . . . #deadstock #deadstockfabric #deadstockdenim #denim #selvedge #selvedgedenim #denimheads #denimjacket #denimlife #denimdenimdenim #denimjeans #yycatelier #yycfashion #yyctailor #yyc #tailor #madetomeasure #madetoorder #custommade #customclothing #alberta #madeincalgary #madeinalberta #yeg #albertalife #yycsmallbusiness #yycentrepreneur #yycmake #albertamade (at Calgary, Alberta) https://www.instagram.com/p/CpS2W2HPO7X/?igshid=NGJjMDIxMWI=