Rant in defense(?) of Step by Step
Okay, so I watched episode 5 of Step by Step yesterday, and then helped my sister deep clean our kitchen so I missed basically all of the online discourse about it. So now I'm waking up to people being mad and Dee Hup and Mandee releasing statements. And like...I wanna talk about it.
So if you're not up to speed, general breakdown is that in the show they are producing a series (*correction it's a marketing campaign, see new comments at the end), some of the characters are business side and some are production/acting side. At a meeting they discuss possible BL acting pairs that they could cast and they show a couple of well known ones. It's not clear to me if the fake series in the show is going to be a BL or if they are just hoping to use a BL pair because they have pretty committed fanbases.
Most memorably they show Zee and Nunew. Because the creatives are dealing with executives there's a moment where they have to explain fanservice to one of them, and they do explain in very basically.
A lot of people thought or read this as a direct attack on Zee and Nunew specifically, an assumption that all of their behavior is fanservice. I personally think that they chose Zee and Nunew to allow for this sort of inside baseball joke that they are very expensive and very busy. I honestly thought that was the only direct comment that applied to them, and it was made in response to Jaab being asked who he thought best suited the project.
One of the other options, they make a point of saying they aren't really being shipped, which if the series they are working on is not a BL, could be a selling point because peripheral or surface level knowledge of them wouldn't be directly related to their ship. So you wouldn't have people who see them cast in the show and only know them as BL actors and write off the show as a whole because they are not BL fans or are actively homophobic. *See edit/correction at end.
The final comment many people seem to have the most issue with (for a couple different reasons) is this one:
The reason for the issue differs, some people are saying this is a direct attack on Zee and Nunew and how they present themselves at appearances and on social media. Now whether everything fans see of Zee and Nunew is fanservice or not, IDK and IDC. It's not my business. If it is fanservice and they feel comfortable doing it, I have no problem. If it's not fanservice and they are essentially using that belief as a cover to be able to be affectionate publicly in a country where that can be dangerous and also would likely damage their career opportunities...I also have no problem there. You gotta do what you gotta do sometimes.
The second reason that people are upset about this comment is that this is literally a BL show profiting off of the LGBTQ community, so isn't it hypocritical?? And I just didn't read it that way. Watching the show, Pat is a gay man, he's at the very least out in his personal life, at work there's not much that we see that would confirm one way or the other, but I would imagine his level of out-ness at work is at the very least a case-by-case basis. Pat, as someone in a country where his identity is not protected or validated, could be understandably frustrated by the BL industry and the fanservice that is a very prevalent part of it. Seeing the 'performance' of gayness being accepted and even rewarded when, like most gay people, he's probably encountered more than one homophobic person, or had to second guess holding his partners hand in public would be so frustrating.
IDK...I just feel like it's meant to be a statement showing that they are aware of the sentiment. And the reaction of complete silence is it's own condemnation of the system, because you can see that the executives in the room are stunned by the comment, and that the creatives are all kind of thinking 'Pat you said the quiet part out loud'.
Is it a situation that is handled perfectly in the show? Not necessarily. But I do think it's valid commentary of the BL industry. It's literally commentary that you see repeated over and over again on the internet. Like, we're coming up on Pride month and seeing Pride collections released by almost every major company. And the number one thing that any queer person will tell you is to actively look into what those companies are doing to support the queer community before you hand them any of your hard-earned dollarbucks. Are they donating to charities that actively support queer people? Are they employing queer people at all levels? Are they using queer people in their advertising? Are they seeking out queer artists to help design some of the items and paying them appropriately for that work?
You can use that same energy and process with BL companies. Are they actively supporting their openly out creatives? Are they type casting openly queer actors? If they are a company that also produces mainstream (i.e. not gay) content, are BL actors also present in that content? Is there queer representation in their mainstream content at all? Are you asking these questions when you are looking into BL shows? Are you actively looking into shows at all or are you just watching stuff based on how hot the actors are? There's nothing necessarily wrong with that, as long as you aren't then proceeding to actively attack actors, companies, or shows for perceived wrongdoings, if you've done no research at all.
*Correction: What they are doing is a marketing campaign, so commercials, print ads, social media campaigns, etc. Since it's going to be likely similar to what we see IRL, maybe sponsored posts or appearances as well. This does bring different context to the scene as it actively emphasises the profit part. Because BLs/fanservice do profit off of the 2SLGBTQIA+ community, but that can be more abstract/peripheral. Like queer people watch a queer show and they pay the subscription fee to a service, and maybe they buy a product being advertised, but the money that makes into the hands of the production company or the actors would be small in comparison to using BL acting pairs in a marketing campaign, where the company would very directly profit from appearances or purchases of that product.
This does however strengthen my previously made point about rainbow capitalism, which in addition to pride merch is something in the western world we've seen more recently addressed with situations like the Bud Light-Dylan Mulvaney ad, as well as regular outrages for Nike using queer athletes, or Starbucks creating a commercial based around a trans customer, or period products being market to include transmen, mother's day and father's day ads that feature same sex couples... there's a whole list. It's nice to see that representation in ads, but if those companies are not also actively working to minimize discrimination inside their company, or actively working with and donating to non-profits that help support different people int he queer community... then that representation is merely performative activism and nothing else.
