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#defining interactivity

Aug 18, 2015

Fortin and Dholakia 2005

#Marketing POV #experiment #System interactivity and perceived interactivity #defining interactivity #interactivity dimensions #model #interactivity outcomes #Social presence #involvement #advertising effectiveness #effectiveness #need for cognition #cognition #3 star journal

Aug 18, 2015

Liu 2003

#Marketing POV #perceived interactivity #defining interactivity #interactivity dimensions #scale development #3 star journal

Aug 18, 2015

Kiousis 2002

, literature review method, interactivity features and perceived interactivity , definition of interactivity, dimensions of interactivity

#MIS POV #literature review #system interactivity and perceived interactivity #defining interactivity #interactivity dimensions

Aug 18, 2015

Mcmillan and Hwang 2002

, survey method, perceived interactivity, definition of interactivity, interactivity dimensions, scale development

#Marketing POV #survey #perceived interactivity #Defining interactivity #Interactivity dimensions #scale development #interactivity outcomes #attitude #attitude toward website #3 star journal

Aug 18, 2015

Liu and Shrum 2002

#Marketing POV #literature review #Defining interactivity #Interactivity dimensions #model #Learning #Cognitive involvement #cognitive #involvement #Self-efficacy #efficacy #satisfaction #3 star journal

Aug 18, 2015

Downes and Mcmillan 2000

, method, , ,

#MIS POV #in-depth interview #perceived interactivity #Defining interactivity #Interactivity dimensions

Aug 18, 2015

Wu 1999

#Marketing POV #experiment #perceived interactivity #Defining interactivity #Interactivity dimensions #scale development #interactivity outcomes #attitude #attitude toward website

Aug 18, 2015

Ha and James 1998

#Communication POV #content analysis #system interactivity #defining interactivity #interactivity dimensions #interactivity outcomes #need fulfilment #relationships #facilitates communication #communication

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